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Mother’s Day Retail Spending Expected to Hit Another High
Celebrants expect to spend about $274 each on Mother’s Day this year.
4 Points About Marketing-Sales Alignment
While few marketers are very confident in their current sales and marketing model, many are getting involved in sales strategies and co-owning metrics.
US Teens’ Favorite Social Media Platforms Remain Unchanged; TikTok’s Growth Checked
Instagram made some headway relative to TikTok and Snapchat in the latest edition of Piper Sandler’s survey.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
US Video Game Spending Dipped in Q1
Content spending fell, while hardware spending grew considerably.
Where is Intent Data Proving Useful in B2B Go-to-Market Strategies?
Intent data is said to be effectively solving critical go-to-market challenges.
Consumers’ Media Diet Reportedly Trending Away from Ad-Supported Content
Digital media reportedly accounted for 35% of media time worldwide last year, while traditional media is not expected to ever post growth again.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Paid Music Service Subscriptions Are Now A $10B Market in the US
The number of paid music subscriptions grew by 8 million to reach 92 million.
These Are the Fastest-Growing Counties in the US
Regional population shifts indicate that the most populous counties are moving to the South and West.
Smart Speaker Penetration Growth Slows
However, penetration figures for smart TVs, wireless headphones and smart watches are rising.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Word-of-Mouth Seems to be More Influential Among Older than Younger Adults
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.
Consumers Continue to Use Their Smartphones In-Store
More are willing to opt in to brand communications on mobile for discounts and offers.
Here Are Marketing Technology Professionals’ Top Job Responsibilities
Martech orchestrators are identified as the path to a “fast-track career in marketing.”
What Are B2C Marketers’ Top Barriers to Implementing First- and Zero-Party Data?
Marketers are grappling with finding a balance between security and customer experience
Here’s How B2B Salespeople Define Buyer-Centrism
Creating an authentic connection between the salesperson and the prospect is considered fundamental to buyer-centric selling.
Pay-TV Still Regularly Reaches Some Youth
Gen Zers and Millennials combined make up almost the same portion of daily traditional TV viewers as Baby Boomers.
These Mobile Game Genres Generate the Most In-App Spending
Consumer spending in mobile games fell by 5% last year despite an increase in downloads.
Smart TVs Said to Account for Half of Streaming TV Viewing
Streaming media devices and gaming consoles are contributing less to viewing time than they were years ago.
Social Media Marketers Dish on Top Platforms, Formats, and Content Types
TikTok may be getting all the buzz, but social media marketers remain enamored with Instagram.
People Say Purpose Alone Doesn’t Drive Purchases, but It Can Be A Differentiator
People buy more on the basis of purpose than politics.
How to Double Your Ecommerce Conversions in Just 2 Weeks
[Sponsored] In this article, Finteza explores strategies that you can implement in just two weeks to double your e-commerce conversions.
Consumers Value Authenticity When Learning About Brands on Social Media
Consumers find relatable personalities to be their most appealing influencer type.
More Americans Are in Support of a TikTok Ban Than Not
Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Marketing Has Taken on More Responsibilities Since the Pandemic
Compared to early 2020, more CMOs are reporting marketing has primary responsibility in 19 of 25 activities measured.
Budgets for Creative Are Under Pressure. Where Will Investments be Prioritized?
Slightly more will prioritize targeted promotions and activations than brand-building and awareness.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
European B2B Marketers More Digitally Mature in Strategy and Data Than Tech Use
Fewer than 4 in 10 report having a marketing automation system.
Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
Auto Ad Spend Declines Set to Continue
Auto ad spend has declined each year since 2016 with the exception of a post-COVID rebound in 2021.
CMOs Say They’re Overweight on Performance vs. Brand-Building Spend
B2B companies are dedicating more of their budgets to brand-building than their B2C counterparts.
What Are the Strongest Brands in the US?
Hint: Alphabet brands perform very highly on this measure.
Enterprise Tech Budgets Remain Resilient
Almost half of enterprise tech buyers expect their spending to increase.
Who’s Ordering Groceries for Delivery?
Millennials and people with kids in the household show an above-average likelihood to order groceries online.
B2B High Performers Progress in Quest to Attain a 360-Degree View of Customers
“Star Performers” are also forging ahead in their use of Media Mix Modeling and are confident in their ability to report channel-level ROI.
Here’s What Drives Brand Lift in Emerging Media
Enjoyability has a bigger impact in driving brand familiarity than purchase intent.
Consumers Build Trust in Companies Slowly – and Lose it Quickly
Data privacy is a key determiner of brand trust.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
Do Journalists Trust PR Pros as Sources for Their Reporting?
Some 62% believe CEOs are credible sources for reporting, and about half (49%) trust company PR professionals.
Most Adults Are Satisfied with Their Financial Account Providers
Ease of use / convenience is the most important factor when choosing a financial account.
B2B Buyers Outline Their Most Valuable Content Types At Each Stage of the Purchase Journey
Webinars are the top format for the early stages of the purchase journey, but are also valued in the middle stages.
What Do CTV Viewers Want from the Ad Experience?
The emotion of an ad can positively impact the experience, while repetitiveness can have the opposite effect.
Exclusive Content Playing Bigger Role in Video Service Subscriptions
Almost 6 in 10 TV viewers ages 16-34 have signed up to a service to watch a specific show.
Print and Digital Promotion Distribution Slowed in 2022
Print coupon distributions fell by 21% year-over-year in 2022.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
How Are Marketers Paying Influencers?
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.
Esports and Livestreamed Gaming Remain Popular with Younger Generations
More than half of Americans ages 18-65 have ever watched esports.
Pay-TV Cord-Cutting Continues to Accelerate
The top pay-TV providers shed 7.7% of their subscriber base last year.
Consumers’ Easter-Related Spending Expected to Reach A New High
Americans will spend about $192 on Easter this year, up from roughly $170 last year.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
Consumers: Social Responsibility Matters in Some Areas More Than Others
Social responsibility factors into decision-making most in the Restaurant, Apparel, and Personal Care Product categories.
US Retail Sales Forecast to Grow by 4-6% This Year
Non-store and online sales are expected to climb to 27-28% of total retail sales.
Few US Adults Are Interested in Paying for Social Media
However, two-thirds of content creators would be willing to do so.
Consumers Fail to Recall Brands’ Purpose Efforts
Brands are doing a better job getting through to Millennial men and higher-income adults.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2022
It was a good year for Trader Joe’s.
How Much Time Do US Adults Spend Watching TV?
Time spent watching TV is largely stable compared to pre-pandemic days, but how Americans engage with TV has changed.
Agencies’ Confidence in Instagram and Facebook’s Effectiveness Wanes
Some 44% of agencies are “very confident” or “confident” that Facebook drives marketing success, down from 59% last year.
First Impressions Appear Critical for E-Commerce Site Visitors
1 in 5 say they’ll make a decision about whether to stay or leave within 5 seconds.
Most Young Patients Have Recently Established a Relationship with a New Provider
How would patients feel if that provider relied on AI?
To Boost Conversion Rates, B2B Marketers Look to Better Understand Their Pipelines
Improving lead quality helps to boost conversion rates, but so does improving pipeline analysis.
More Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Consumers Express Preference for Contextually Relevant Ads
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.
4 in 10 Youth Have Taken A Break from Social Media for Mental Health Reasons
Social media is largely to blame for teenagers’ increased mental health struggles, adults say.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Customer Retention Execs Believe the Pandemic Had a Net Positive Impact on Loyalty
Inflation is cited as having the most negative impact on customer loyalty, though consumers may not necessarily agree.
Very Few B2B Salespeople Say They Typically Deal With A Single Decision-Maker
4 in 10 salespeople reported that the number of stakeholders involved in the buying process has increased over the last year.
Inflation’s Impact on Consumer Spending Is Still High, but May Be Easing
The top money-saving strategy used by consumers is to buy items on sale.
What Makes An Online Review Helpful, and Why Do People Leave Them?
More will review after an excellent than terrible experience, but a significant portion will complain about the latter.
Customer Satisfaction with Online Retail Rises
Users are highly satisfied with the quality and reliability of mobile shopping apps.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Marketers Plan Updates to Their Data Strategies
Almost 6 in 10 will add new software and tools, and a similar portion will update their data infrastructure.
Here’s How Companies Are Measuring Their Direct Mail ROI
Only about one-third of marketers surveyed are able to determine the ROI of their company’s direct mail efforts.
Large CPG Players Hold Strong in Inflationary Environment
US CPG sales grew by 8.4% last year.
About 1 in 4 American Adults Buys Print Newspapers
Some 37% of adults ages 65 and older say they currently buy physical newspapers.
Gen Z Adults Are Open to Trying New Brands
However, they’re less likely to be open to new brands in the personal electronics category, where Apple is a fixture.
E-Commerce Pros Are Failing to Optimize Site Search
Almost two-thirds don’t recommend alternative products when a search returns zero results.
Where Does Marketing Fall in CFOs’ Budget Plans?
Marketing sits in the middle of the various corporate functions for planned increases, but at the top for expected cuts.
Gen Z Turns to TikTok More Than Other Social Platforms for News
Roughly 1 in 7 Gen Zers turns to TikTok when they want to start researching a major news event.
US Marketers Are Feeling Confident About Their MarTech Use
US marketers are ahead of their counterparts in the UK and EU in terms of data-driven culture and martech utilization.
6 in 10 Enterprise Leaders Use At Least 3 Digital CX Metrics
More than 7 in 10 aim to increase their digital CX spending this year.
5 Website Performance Benchmarks from Q4 2022
Paid search traffic converts better than organic search and social traffic.
Are Brands Doing A Good Job of Supporting Diverse Communities?
Creating inclusive ads and content is one way that brands can demonstrate support for diverse communities.
Engagement Rates Drop As E-Commerce Brands Up SMS, Push Notification Volume
The average click rate on e-commerce brands’ SMS campaigns slipped last year, but was generally in line with figures from 2020.
Data Leaders Outline Their Priorities This Year
Data governance is a key priority this year, as is improving data-driven culture and data literacy.
Podcast and Online Audio Engagement Continue to Grow Among Middle-Aged Americans
A majority of Americans ages 35-54 now report listening to podcasts on a monthly basis.
People Want Brands to Listen to Them. How?
People don’t necessarily need to agree with brands’ stances, but just know that their point of view has been heard.
Influencer Marketing Cost-per-Engagement Benchmarks
Influencers with smaller follower counts tend to have the highest engagement rates, but not always the lowest costs per engagement.
Consumers’ CX Expectations Continue to Rise
About 7 in 10 adults surveyed believe that most of the companies they do business with need to improve their CX.
Social Media Usage Trends: Discord on the Upswing
Some 42% of Americans ages 12-34 reported using Discord, ahead of Twitter and Pinterest, among others.
B2B Event Success Increasingly Dependent on Attracting the Right Attendees
Smaller, repeatable events are touted as a way to create consistent experiences for customers.
B2B Decision-Makers Value Research and Data in Thought Leadership Content
6 in 10 decision-makers feel that an organization’s thought leadership can be more effective than traditional product-oriented marketing for demonstrating value.
How Do Americans Feel About AI-Based Text Generation?
American adults – including young people – foresee a net negative impact on society from AI-based text generation.