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When Does Marketing Cross Over to Creepy and Annoying?

Despite personalization proving successful for the majority of marketers, most people can describe a time when they've been stalked across the internet by something they've looked at online. And according to SmarterHQ’s new report [download page], a "personalized"...

Streaming Video Is Now As Mainstream As Traditional TV

The growth of subscription video-on-demand services has been well documented but it looks like a new milestone is in the works. Deloitte’s annual Digital Media Trends survey suggests that more consumers now subscribe to a streaming video service than to traditional...

PR Pros Lean on Employees For Influencer Marketing Efforts

Around half (49.2%) of US PR professionals say they use influencers to get brand stories and key messages out, while close to one-third (32.5%) are considering doing so, according to the results of a recent report [download page] by PR News and Meltwater. But perhaps...

What Agency Services Are Client-Side Marketers Looking For?

For the fifth year in a row, advertising has topped the list of agency services searches on Agency Spotter's platform. In a report [download page] analyzing more than 320,000 professionals who use their public agency search platform in 2018, the firm found that 10.5%...

What’s The Half Life of A Marketing Email?

It's time for an email timing update! One of the biggest challenges that marketers face with email is the competition for attention within the inbox. There's an argument to be had over whether or not timing helps, but here's some data nonetheless, starting with the...

How Long Is Your Autoresponder Cycle?

Autoresponder emails are a simple way of automating email, but how long should they be? A new report from GetResponse suggests that short and sweet is better - while open (96%) and click (39%) rates on single-message cycles are very high, those with more than 3...

Auto Industry Still Heavily Invested in TV for Advertising

Automotive advertising expenditure across fourteen key markets totaled $35.5 billion in 2018, with $18 billion coming from the US auto market alone. However, while it accounted for almost half of the total ad spend across these markets, data from a new report [pdf] by...

These Are the Brands with the Best Impression Among US Women

A positive impression in the eyes of women is important to brands, especially when nearly half (48%) of single women between the ages of 30-45 say they feel ignored by advertising. Some brands are receiving a significantly more favorable impression from women than...

Driving Growth Is The Biggest Challenge For US CMOs

A majority (64%) of CMOs believe that one of their primary roles is delivering business growth. One of the ways that more than half (55%) of CMOs are boosting this growth is by investing in market penetration, according to the most recent results from The CMO Survey...

US CMOs’ Use Of Marketing Analytics Reaches A New High Point

Spending on marketing analytics is expected to almost double in the next three years, with US CMOs estimating they will be spending 11.3% of their budget on the category by 2022 (vs. 6.6% in February 2019), according to the latest CMO Survey report. Spending optimism...

B2B Buyers Prefer Using Web Search to Research Vendors

When it comes to reading content, more B2B marketing professionals prefer to engage in content digitally than in print. So, it’s perhaps not surprising that they are turning to web search to research vendors, according to a report by PathFactory and Heinz Marketing....

These Were 2018’s Top Brands for Ad Awareness

Technology brands have featured highly in word-of-mouth rankings, but they are losing out top spots to more established firms when it comes to ad awareness, according to the latest data from YouGov BrandIndex. Coming top of the list with its memorable amphibian is...

CMOs’ Top Uses For AI: Personalization and Predictive Analytics

Implementation of artificial intelligence (AI) or machine learning is currently relatively low - but in the next three years, top marketers expect to integrate these technologies to a greater degree, per the latest report [pdf] from The CMO Survey. Among respondents...

Amazon Cedes E-Commerce Customer Satisfaction Crown

Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites,  and even as a place for retailers to spend their advertising dollars. Jeff Bezos is...

Smart Speaker Ownership Continues to Climb

Previous research from Adobe in September 2018 suggested that smart speaker ownership by US adults could reach almost 50% over the 2018 holiday season, but the latest survey from the technology vendor shows that may have been a little optimistic. While this device...

CMOs Upping Their Brand Investments, Seeing Payoffs

CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting their brand spend to rise by 9.3% in the next 12 months, outpacing comparable growth rates for CRM and new...

What Search Trends Are On Marketers’ Minds?

Technology has changed customer expectations for companies in a host of ways, influencing desires for customized experiences and new ways to access products and brands. Marketers are paying attention to how these shifts are affecting customers behavior, according to a...

Video Ad Engagement Benchmarks in 2018

Video ad completion and viewability rates continue to improve even as click-through rates continue in their decline, while connected TV is the device to watch, according to the latest benchmarking data from Extreme Reach. Video Completion Rates Video completion rates...

Global Ad Spend Expected to Rise by 4.3% This Year

Global ad spend will again experience healthy growth this year. A new forecast for 2019 has global advertising hitting $616 billion, according to a report [download page] released by WARC - although the projected 4.3% rise this year would be slower than last year's...

How Are Marketers and In-House Creative Teams Working Together?

Briefing external partners can be a tricky business, particularly when deliverables are of a somewhat subjective nature. But for marketers working with creatives, the working relationship appears to be undergoing some positive improvements despite ongoing challenges,...

Women Are Above-Average Users of Smartphones and Tablets

While the stereotype may be that men are more addicted to gadgets - indeed, electronics was the favorite shopping category for men in the last Holiday period - new data from Nielsen illustrates that when it comes to using mobile devices, women are in the lead. Based...

Top Digital Ad Industry Opportunities and Threats in 2019

Being able to track users across devices is something that advertisers have pursued yet struggled with, lured by the fact that multi-device shoppers are more valuable. But what can be a struggle for digital advertisers has been listed as a top industry opportunity in...

Study: Brands Lack the Meaningfulness Consumers Desire

People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by...

These Are 2019’s Top US Retailers by E-Commerce Sales Share

Not surprisingly, Amazon is far and away the top US e-commerce retailer - but to what extent? A recent analysis from eMarketer finds that at almost half (47%) of total US retail e-commerce sales, it makes up for more than double the combined share held by all the...

Where Are Marketers Investing in Mobile Marketing Data?

Brand and performance marketers from across the globe are putting increased emphasis on data for mobile marketing. In fact virtually all (98%) of the more than 540 marketers surveyed for a study [press release] by YouAppi say they have increased their organizational...

Four B2B Marketing Trends to Watch in 2019

One of the promises of digital technology was to put an end to John Wanamaker's adage that an unknown half of marketing spend is wasted. So for B2B marketers, it's not too much of a surprise that less than 4% of those surveyed for a report by Wpromote [download page]...

Five Notes About Influencer Marketing

Four in 5 marketers believe that influencer marketing is effective. The likely reason, according to a report from Mediakix, is that a majority (89%) say that the ROI they generate from influencer marketing is comparable or better than other marketing channels. Below...

Why Do Companies Pursue a Single Customer View?

Customer experience (CX) is a critical and growing priority for many companies - and it's making them want to bring their customer data together. Indeed, improving the customer experience is the biggest driver for achieving a single customer view, according to a...

Marketers Spending More on Digital Ads Targeting Boomers

Digital advertisers may be recognizing the spending power held by older generations: audience targeting for Boomers (ages 65+ years) increased by 25% year-over-year in the January-October 2018 period, with spending growing faster on this demographic than on several...

Here Are the Top Reasons Consumers Buy Apparel on Amazon

Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study. Half (50.7%) of the 2,000 consumers surveyed for the report [download page] from CPC Strategy said they shopped for clothing with...

Asian-American Households Continue to Enjoy Above-Average Incomes

Asian-American households continue to have the highest household incomes of any race/ethnicity in the US, according to recently-released figures [download page] from Claritas. Asian and Pacific Islander households in the US have an annual mean income of $116,319,...

What Skills Would Marketers Stake Their Future On?

Nine in 10 marketers agree that there is a digital skills gap within marketing teams. Indeed, a new study [download page] by Econsultancy of more than 500 marketers found that very few (8%) marketers feel that there isn't a gap in digital marketing skills. So what...

These Are the Most “Intimate” Brands in the US

After a long run at the top, Apple has ceded its position as the most "intimate" brand to US consumers, with Disney taking over, according to a new study [download page] by brand agency MBLM. The measure on which brands are ranked is based on survey responses from...

Consumers Prefer Visual to Text Information When Shopping Online

More than one-third (36%) of US consumers have performed or used visual search when shopping online, a figure that matches the percentage who have used voice search. So finds research from Intent Lab, which also notes that 3 in 5 (59%) of consumers believe that visual...

Local Radio Stations Capitalize on Digital Ad Revenue Growth

It's not just TV where ad spend is becoming increasingly digital. With smartphones, smart speakers and other devices all able to tune into the airwaves, digital ad revenue on radio continues to see double-digit annual growth rates. And it's not just large networks -...

What Are The Most Effective Email Re-Engagement Campaigns?

Nearly two-thirds (65%) of B2C and B2B marketers agree that email is either the most or one of the most important marketing channels available. Return Path’s new report [download page] also reveals that the majority (80%) of marketers surveyed believe that email’s...

How Advertisers Use Different Video Platforms Across The Funnel

Roughly half (51%) of advertisers are increasing their video budgets. While the average 10% spending increase over the last year is being spent across all video platforms, a study from Advertiser Perceptions indicates that emphasis will be placed on where the largest...

Holiday 2018 Data Hub (Updated): Results Recap

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF's figures aren't quite so heartening for the industry....

These Were the Top 10 CPG E-Commerce Categories in 2018

E-commerce CPG sales hit $58.9 billion in 2018, a 35.4% increase from the year before. While these sales only account for 11% of all CPG sales, they represent 64% of total omnichannel growth, according to a new report [pdf] from IRI. Vitamins are the biggest selling...

US Retail Sales Forecast to Grow by 3.8-4.4% Again This Year

Although Sears filed for bankruptcy in 2018, this month saw the retail giant being bought out and the liquidation prevented. So could this be a positive bellwether for the state of retail? Perhaps so, as the National Retail Federation's 2019 forecast predicts that the...

US Internet Advertising Revenues Post 22% Y-O-Y Gain in Q3 2018

The rise of digital ads continues unabated. Internet advertising revenue in the US had the highest Q3 growth rate in a decade with the exception of Q3 2016, according to the latest revenue figures [press release] from the IAB and PwC. Total spending on digital ads in...

Super Bowl 2019 Data [Updated]

Super Bowl 2019 saw the lowest ratings in 10 years. While the game may not have been as exciting as years past, what about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers, mostly from...

Retailers See Voice Ordering As More Opportunity Than Threat

Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page] from Feedvisor. Smart speakers like the Amazon Echo are becoming...

In-Person Events Ranked #1 Among B2B Demand Generation Tactics

Events are proving to be effective in both the early and late stages of B2B demand generation. In fact, according to a Demand Gen Report study, in-person events lead the pack among demand gen tactics for B2B marketers. More than three-quarters (76%) of survey...

What Are The Top Perceived Benefits of Programmatic In-App Ads?

Even though there is evidence that smartphone sales are slowing, that doesn't appear to be the case for the app economy. In 2017, consumers downloaded 197 billion apps - a figure which is projected to grow to more than 350 billion by 2021, according to statistics...

Retail Marketers Look Favorably on Amazon Ads

Amazon is giving the duopoly that is Google and Facebook a run for its money when it comes to digital ad spend, though it has plenty of catching up to do. Yet retail advertisers are starting to allocate more of their ad budgets to Amazon, according to a recent survey...

How Are Adults Using TV Screens?

While TV devices have often been seen as a form of ‘traditional’ media by marketers, the reality is that some three-quarters of US households have an internet-connected TV. So what are viewers actually using their TV screens for? Analysis by TiVo [download page]...

New Stats: How People Want to Engage with Brands on Social Media

Social media often gets a bad rap, most notably for its contribution to the spread of false information and the misuse of user data. But despite this, even with all the negativity surrounding it, Sprout Social reports [download page] that the majority (91%) of...

Agencies’ New Business Worries Spike

More than half (52%) of both marketers and marketing agencies are expecting to see marketing spend increase somewhat or significantly in 2019. But for marketers, this percentage is lower than last year’s 60%, according to recent survey data [download page] from...

For Bing and Yahoo, Desktops Produce the Most Paid Search Clicks

Total paid search spend grew by 16% year-on-year during the 4th quarter of 2018, according to the latest quarterly report [download page] from Merkle, covering client activity. Even more impressively, the analysis revealed a 42% year-on-year growth in spending on...

Valentine’s Day Consumer Spending Forecast to Reach New High

Total consumer spending on Valentine’s Day is expected to reach a new high this year despite fewer people planning to celebrate the holiday, according to the National Retail Federation (NRF). Based on its annual survey, the NRF expects consumers to spend a total of...

Who’s Spending Their Money? Some Surprising Answers.

Marketers put a lot of time, attention, and valuable marketing dollars on targeting Millennials and Gen Z. There are some arguments to be made about how warranted that effort is, given that there's a generation that has much more money to spend: Baby Boomers,...

Inc. 500 Executives Brim With Enthusiasm for Social Media

When it comes to social media and brand awareness, the Inc. 500 are glowing in their approval: almost all (96%) agree that social media is effective in building brand awareness, with 92% also agreeing that it's effective in creating relationships with...

CEOs: AI Will Have Larger Impact Than the Internet

The speed of technological change is seen by CEOs as one of the top ten threats to the growth prospects of their organizations, according to PwC in its latest study [download page] of more than 1,300 CEOs. The report also uncovered that, due to skills gaps, more than...

Employers More Trusted Than Business As A Whole

Around the world, people's trust in key institutions - such as the media and NGOs - is modestly growing, but remains fairly low, according to the latest annual Edelman Trust Barometer [pdf]. The study indicates that actually, people globally are more likely to hold...

The State of Email Engagement

[Sponsored] In December 2018, Return Path and Demand Metric partnered to study the state of email marketing to equip marketers with data and best practices to improve subscriber engagement. Some of the key findings from this study include: Overall email effectiveness...

Email Marketing Priorities Prove Difficult to Execute

Given the fact we've all seen emails containing our first name, it's not news that email marketing is the most common channel for personalization. But that doesn't mean it's without its challenges. Ascend2’s new survey [download page] reveals that while personalized...

What Are Demand Gen Marketers’ Top Priorities This Year?

A majority of B2B marketers expect to see their demand generation budget increase in 2019, with some 3 in 10 expecting that their demand gen budget will increase by more than 20%, according to the latest benchmark survey from Demand Gen Report. So, with these...

These Are The Most Difficult B2B Marketing Skill Sets to Hire For

An overwhelming majority (92%) of B2B companies are finding it difficult to hire good marketers. But which skills are hardest to find? As it turns out, marketing analytics is the skill set most difficult to fill, according to the results of a new survey [download...

Benefits of Marketing Automation Extend Beyond Lead Generation

Marketing automation is best known for its ability to generate leads for sales, but recent research from CleverTouch [download page] has shown that there are other benefits too - in particular, with helping marketing and sales to work more effectively together....

New Deck: Top 20 B2B Marketing Charts of 2018

From buyer-vendor relationships to demand generation and events, our collection of 2018's top B2B marketing charts reveals some of the most important trends in buyers' path to engagement, while also finding that vendors are making advances but have to room to grow in...

What Factors Drive Attention to Smartphone Ads?

Factors such as brand familiarity and interesting creative are equally motivating for individuals to pay attention to advertisements on their smartphones, according to a recent Aki Technologies survey of 1000 US adult consumers. Not too surprisingly, though, these...

Facebook Users Uncomfortable With Interest Categorization

Facebook has assigned interest categories to the majority (88%) of users' ad preference pages, according to a Pew Research survey of more than 950 US adult users of Facebook. However, almost three-quarters (74%) of Facebook users were not aware of this practice, ....

These Brands Enjoyed the Best Word-of-Mouth in 2018

Step aside, Amazon. YouGov BrandIndex has released its brand buzz report covering 2018 in the US, and streaming service Netflix has stolen the top spot from Amazon, which previously had a five-year streak at the top of the charts. The study measures the consumer...

So What’s the Typical B2B Sales Cycle Length?

It’s commonly assumed that generating B2B leads is primarily a marketing responsibility. However, data stretching back to 2014 and published in a new report [download page] from CSO Insights, a division of Miller Heiman Group, illustrates that salespeople feel they're...

Millennials Are Using Smartphones More Than PCs for Shopping

The younger generation in the US is well above the average when it comes to mobile shopping. While a little more than half (53%) of all shoppers ages 20-72 years have used a smartphone to shop in the past six months, nearly three-quarters (73%) of Generation Y (ages...

TV Viewing Remains a Social Activity

As internet-connected devices proliferate and streaming services grow in popularity, it's easy to assume that TV viewing has become an individual pastime. But the reality is that just about half (48%) of TV or video total viewing time in the US is still done in groups...

Marketing Automation Use Linked to Better Ability to Prove ROI

Marketing automation has seen heavy adoption by companies worldwide. In a global CleverTouch survey [download page] of some 200 respondents, 8 in 10 report already having marketing automation in place, while the remaining respondents say they are interested in...

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