Source: CoreBrand [download page]
Notes: Coca-Cola has topped the rankings since their inception in 2008, while Amazon is this year’s fastest riser, up 25 spots to 91. The overall BrandPower average score for the top 100 rankings is at its highest point this year since 2009, fueled by an increase in familiarity rather than favorability.
About the Data: Drawn from CoreBrand’s Corporate Branding Index (CBI) for close to 1,000 companies across 50 industries. CoreBrand’s index is based on research into brand familiarity and favorability.