CSR Reputation Affects Purchase Decisions, Millennials Say

August 26, 2014

This article is included in these additional categories:

Boomers & Older | Brand Loyalty & Purchase Habits | Brand-Related | CSR & Environmental | Youth & Gen X

Harris-CSR-Effect-Purchase-Decisions-Aug2014Source: Harris Interactive

Notes: Millennials are more likely than other generations to take a company’s reputation for social responsibility into account when making purchase decisions, finds a new survey by Harris Interactive. A majority 55% indicated that this consideration sometimes affects (34%) or has a strong effect (17%) on their decisions, compared to roughly half of respondents belonging to older generations. Overall, though, the stated influence of corporate social responsibility (CSR) on purchase decisions hasn’t changed over the past 5 years, per the report.

Related: More Consumers Willing to Pay Extra for Products From Socially Responsible Companies

About the Data: The Harris Poll was conducted online, in English, within the United States between July 16 and 21, 2014 among 2,306 adults (aged 18 and over). Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was also used to adjust for respondents’ propensity to be online.

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