Notes: Apple and Google remain atop the list of most valuable brands this year, with both exceeding $100 billion in brand value for the first time. While the composition of the top 10 remained largely the same as last year (with the rankings intact among the top 6), McDonald’s dropped 2 spots to #9, while Intel dropped 3 spots and out of the top 10 (#12). Mercedes-Benz cracked the top 10, up a spot from last year. The fastest-mover this year was Facebook, which soared from #52 last year to #29 this year on the back of an 86% increase in brand value. Meanwhile, new entrants to the top 100 were: DHL (#81); Land Rover (#91); Huawei (#94); and Hugo Boss (#97).
About the Data: When determining the top 100 most valuable brands each year, Interbrand examines three key aspects that contribute to a brand’s value:
- The financial performance of the branded product and service;
- The role the brand plays in influencing customer choice; and
- The strength the brand has to command a premium price or secure earnings for the company.