Notes: Nike holds on to the top spot this year in Moosylvania’s survey, beating out Apple and Samsung. Some surprising names – such as Walmart and Target – appear in the top 10, which doesn’t feature Google, YouTube, or Amazon, which have previously been identified as being among Millennial’s most-loved brands. Meanwhile, a follow-up survey from Moosylvania looking at what traits can endear brands with Millennials reveals that high-quality products trump brands that Millennials would recommend or that fit their personality.
About the Data: Moosylvania partnered with Great Questions LLC on the surveys. The initial panel study of 500 Millennials identified their favorite brands as well as high-awareness brands that hadn’t yet earned Millennial affection. A subsequent panel study of 1,000 Millennials explored how those brands connect ”“ deciphering what traits can transform a high-awareness brand into a trusted friend.