Source: Brand Keys [pdf]
Notes: Jeep is the most patriotic brand in the US for the third consecutive year, being the closely associated with the value of “patriotism,” according to Brand Keys’ latest analysis, which is based on a survey of 5,427 consumers aged 16-65. Among the top 50 brands, Jack Daniels had the biggest lift year-over-year (+18% points to 93%), with its patriotic resonance with consumers carrying it into the top 10. Other brands absent from last year’s top 10 but cracking it this year are Coors, American Express, and Gatorade.
About the Data: The data is based on a survey of 5,427 consumers aged 16 to 65, who evaluated a collection of 35 values, including patriotism, for 230 brands. The rankings are based on a percentage score assigned to brands indicating their emotional engagement strength for the individual value of “patriotism” against a category ideal of 100%.