Companies’ CSR Efforts Important to Young Employees

June 13, 2016

This article is included in these additional categories:

Brand Loyalty & Purchase Habits | Brand-Related | CSR & Environmental | Social Media | Staffing | Youth & Gen X

ConeComm-CSR-Efforts-Importance-to-Employees-June2016Some 58% of adults (20+) employed at companies with at least 1,000 employees consider a company’s social and environmental commitments when deciding where to work, and that figure rises to 68% of young Gen Xers (36-44) and 79% of Mature Millennials (27-35). That’s according to results from the recently-released 2016 Cone Communications Employee Engagement Study [download page], which also found a majority of respondents choosing to work for a socially responsible company even for lower pay.

Mature Millennials were particularly apt to make that choice, with more than three-quarters reporting that they would do so.

Other areas in which younger employees are above-average in their commitment to CSR efforts include:

  • Belief that it is important for their employer to share goals, progress and achievements related to the company’s social or environmental commitments (89% of Mature Millennials and 83% of Young Gen Xers, versus the 75% average); and
  • Increased loyalty to a company that helps them contribute to social and environmental issues (83% of Mature Millennials and 79% of Young Gen Xers, versus the 70% average).

The top motivators for employee engagement in philanthropic activities are professional growth (87%), making a meaningful difference (85%) and financial incentives such as bonuses and gift cards (85%), per the report.

To promote engagement opportunities, companies should look first to internal email or newsletters, as well as management, as these are the ways by which employees prefer to learn about these opportunities.

There’s also an element of employee advocacy that’s present in these efforts: a majority (52%) of employees surveyed want to share their own photos, videos and experiences on their personal social media platforms; and almost half (48%) would use designated company hashtags to do so.

About the Data: The 2016 Cone Communications Employee Engagement Study is based on an online survey conducted April 11”“20, 2016 by Toluna among a random sample of 1,020 adults, employed at companies with 1,000 employees or more, comprising 510 men and 510 women ages 20+. The margin of error associated with a sample of this size is ±3% at a 95% level of confidence.


Explore More Articles.

Marketing Charts Logo

Stay on the cutting edge of marketing.

Sign up for our free newsletter.

You have Successfully Subscribed!

Pin It on Pinterest

Share This