YouGov has released its US Buzz Rankings list for the first half of 2013, with Ford enjoying the top position. The study measures consumer perceptions of brands, asking respondents whether they have heard anything about the brand during the prior 2 weeks and subtracting the percentage who answered they had heard something negative from the proportion who heard something positive. Close behind Ford’s leading Buzz score of 31 were Amazon (29.9) and Subway (29.8).
It’s another positive result for Amazon, which has chalked up a number of commendations so far this year:
- It was among the top 10 companies in the Temkin Group’s recent trust ratings;
- It was voted the leading company by consumers in terms of its mobile shopping experience, as well as the top internet retailer for the 2012 holiday season by customer satisfaction; and
- It was given high marks for its customers’ emotional engagement.
Other top brands in the Buzz Rankings have also been cited positively in other research. Ford was recently mentioned among the top brands associated by consumers with “patriotism,” while Subway leads all other limited-service restaurants in customer satisfaction. Even the History Channel, #4 on YouGov’s list with a Buzz score of 29.1, garnered some praise from consumers, moving up to the 6th spot in Solution Research Group’s “Must Keep TV” rankings, becoming the top non-sports cable brand in these rankings for the first time since 2007.
The other brands making the top 10 buzz rankings list:
- Lowe’s (#5; 26.8);
- V8 (#6; 26.7);
- Walgreen’s (#7; 25);
- YouTube (#8; 24.3);
- Kindle (23.7); and
- Cheerios (23.7).