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Warc-Global-Mktg-Budgets-June2014

    Source: Warc

      Notes: Global marketing spending plans have stayed positive through the second quarter, per Warc, with budget plans highest in the Americas in recent months. Warc’s headline Global Marketing Index (GMI) – which tracks budgets, trading conditions and staffing levels – declined slightly in May and June, but remained in positive territory and above year-earlier levels.

        Related: 1 in 2 US Marketers “Trust Their Gut” for Marketing Budget Decisions

          About the Data: Based on surveys carried out among Warc’s global panel (1,225 members) consisting of experienced executives working for brand owners, media owners, creative and media agencies and other organizations serving the marketing industry.

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