Source: Spencer Stuart
Notes: After more than doubling between 2005 (23.2 months) and 2014 (48 months), the average tenure for chief marketers from 100 of the top US advertised brands declined to 44 months last year, reports Spencer Stuart in its latest analysis of CMO tenure. The median tenure also dropped, to 26.5 months, from 33-35.5 months during the prior 4 years. The report notes that 30 of the CMOs are new this past year, with the majority being first-time CMOs.
A separate study [pdf], from The CMO Survey, recently found that the 5.7-years – on average – that top marketers had been in their current role as of February 2016 was an all-time high in the survey’s history.
About the Data: The Spencer Stuart study has been conducted annually since 2004. Data for this year’s study was based on an analysis of tenure of chief marketers from 100 of the top advertised brands in the US as of December 31, 2015.