What Are Marketers’ Top Industry Concerns Heading Into 2018?

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they draw up their marketing plans for 2018. Instead, viewability and accurate measurement is the biggest cause for concern, according to a new WARC survey. The focus on measurement makes … Continue reading What Are Marketers’ Top Industry Concerns Heading Into 2018?