Some 84% believe that every aspect of the customer journey can and should tell the brand story.
Advertising Trends Articles
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Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
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Exclusive Content Proves A Big Draw for SVOD Subscriptions
SVOD is a more preferred source of entertainment than live TV among the US adult population.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Primary Goal of CTV Advertising is Brand Awareness; Funding Sources Shift
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
Retailers Diversify into New Revenue Streams
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
What Do Ad Loads Look Like in Podcasts?
Ad time takes up about 6% of a podcast episode, but figures vary by show popularity, genre, and length.
Shoppers Say They Pay Attention to RMN Ads
About 9 in 10 RMN shoppers surveyed claim to pay attention to at least one type of retail media ad.
6 in 10 Adults Ages 55+ Feel They’re Not Accurately Represented in Marketing and Advertising. That Comes At A Cost.
Close to 6 in 10 have stopped buying a product or service due to feeling misrepresented or neglected by its advertising.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Marketers Want RMNs to Open Up Their Inventory
Almost half of US marketers surveyed are frustrated by limited premium inventory.