More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Creative & Formats Charts
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Triopoly to Benefit from 3rd Party Cookie Deprecation
Close to 9 in 10 US marketing decision-makers surveyed rely on data from 3rd party cookies for their marketing and advertising.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Stacked Subscriptions Grow As Streaming Services Compete for Screen Time
Streaming video service subscribers subscribed to an average of 4.2 streaming subscriptions in Q3.
US CTV Ad Spending Forecast to Double by 2025
US CTV ad spend is expected to grow by about 60% this year.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.