Video ads appear to be set for strong growth next year.
Latino monthly podcast listeners are more likely to have tuned in to an English-language than Spanish-language podcast.
Ads from unknown companies that are based on location data are also considered creepy.
By 2024, retail media ad spend is forecast to be almost triple what it was in 2020.
The average conversion rate for site visitors rebounded from Q1.
Viewers appear more accepting of ads on streaming services than on traditional TV.
If you guessed Data & Analytics… you’re right.
About 1 in 6 Millennials has used an image search tool in the past month.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
About 7 in 10 American adults say music is important to their identity, and roughly 6 in 10 say it’s important to their culture.
Few adults believe it’s appropriate for companies to market products tied to Juneteenth.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Gen Z wants discounts on necessary products from trustworthy brands.
Almost 6 in 10 marketing decision-makers say creative is very important to their customer experience strategy.
Smart Speaker owners this year report requesting an average of 12.4 tasks on their devices each week, up from an average of 7.5 in 2017.