Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Creative & Formats Charts
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.
![Holiday 2021 Data Hub [Updated]](https://www.marketingcharts.com/wp-content/uploads/2021/10/NRF-Planned-Holiday-Spending-Nov2021-300x167.png)
Holiday 2021 Data Hub [Updated]
Looking at the 2021 holiday season in numbers, including forecasts and key trends.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Which Ad Elements Might Capture Black Audiences’ Attention?
About three-quarters say that representation of people like themselves in an ad would capture their attention.
US Adults Unhappy with Streaming Video Ad Loads
More than two-fifths say they are shown too many ads on streaming services.
Proper Targeting Reportedly A Key Online Advertising Pain Point
Some marketers are also having difficulties determining their online advertising budget.
How Often Are Creative Teams Reporting on Operational Metrics?
The majority of creatives surveyed have seen their workload increase since the pandemic.
Video Ad Viewability Improves in Some Formats
Video ad viewability continues to be highest with connected TV.
Who’s Been Spending the Most on Podcast Ads?
Podcast ad spending estimates place BetterHealth consistently at the top of the list.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Which Ad Elements Might Capture Black Audiences’ Attention?
About three-quarters say that representation of people like themselves in an ad would capture their attention.
US Adults Unhappy with Streaming Video Ad Loads
More than two-fifths say they are shown too many ads on streaming services.
Proper Targeting Reportedly A Key Online Advertising Pain Point
Some marketers are also having difficulties determining their online advertising budget.