Data quality is a key component, but something that marketers are struggling with.
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Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
It Sure Seems Pricing is Important to Video Streaming Subscribers
More US adults say that pricing options are important than original content when considering subscribing to a service.
3 in 4 Want to See Female Empowerment in Ads
But… the types of categories where they see an impact from these ads are based in stereotypes.
How Are Marketers Putting Intent Data to Use?
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Half of Social Media Users Claim Increased Likelihood to Click on an Ad if in a Good Mood
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.
How Many Social Media Users Engage with Sponsored Posts?
Messaging services are also emerging as channels for brand interaction.
In the Trust Stakes, Word-of-Mouth Beats Websites, Which in Turn Top Ads
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Digital Ad Spend Forecast to Double Linear TV This Year
Digital is expected to account for 55.5% of total global ad spend in 2022.

What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.

B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.

What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.

What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.

Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.

Half of Social Media Users Claim Increased Likelihood to Click on an Ad if in a Good Mood
Half of social media users surveyed agree that they get overwhelmed by negative content online, including 54% of Millennials.