The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
Creative & Formats Articles
Additional categories:
Black Households Account for 13% of US Discretionary Spending
Black households comprised one-fifth of all discretionary spending in the South last year.
Advertisement
B2B Buyers More Thoroughly Evaluating Purchases
Almost 4 in 10 are conducting a more detailed ROI analysis.
Brand Discovery Increasingly Taking Place on Social Media
Almost one-third of social media users in the US in Q1 said they typically find out about new brands/products via ads on social media.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Marketers Want RMNs to Open Up Their Inventory
Almost half of US marketers surveyed are frustrated by limited premium inventory.
Brand Safety is Advertisers’ Responsibility, Consumers Say
More than 6 in 10 agree with the statement: “I believe an advertiser approves of the content their ads appear next to.”
Most Believe Ads Can Affect Perceptions of Gender Roles
About 8 in 10 adults want a world where people feel well-represented by media based on their gender.
Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Digital to Account for More Than Two-Thirds of Global Ad Spend This Year
Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
LGBTQ+ Representation in Ads Remains Low
Three-quarters (75%) of non-LGBTQ adults are comfortable seeing an LGBTQ person included in an ad.
CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Three in 4 CMOs are facing pressure to “do more with less.”
B2B Event Organizers Prioritizing Attendance and Engagement
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand Safety is Advertisers’ Responsibility, Consumers Say
More than 6 in 10 agree with the statement: “I believe an advertiser approves of the content their ads appear next to.”
Most Believe Ads Can Affect Perceptions of Gender Roles
About 8 in 10 adults want a world where people feel well-represented by media based on their gender.
Marketers Now Say Generative AI is the Most Important Consumer Trend of the Year
As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.