Last year, global marketing and advertising spend grew by a relatively muted 4%, but this year the market is expected to expand by 7.7%.
Advertising Trends Articles
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What Makes Political TV Ads Effective?
Ad relevance might help draw in streaming viewers, many of whom don’t remember seeing any political TV ads.
What Are the Perceived Strengths of Affiliate Marketing?
Affiliate marketing is credited with providing a steady stream of new, innovative marketing partners.
Workplace Software Buyers Rely on A Variety of Info Sources
Decision-makers rely heavily on others’ opinions, whether via word-of-mouth, social media, or review sites.
These Are Consumers’ Biggest Frustrations Online
The dreaded pop-up rears its head again.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
Podcast Ad Loads Rose to A New High in Q4
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.
Super Bowl 2024 Data [Updated]
A record number of Americans watched the big game. So which ads fared best? Depends on the metric…
5 Website Performance Benchmarks from Q4 2023
The share of traffic from paid sources and from mobile grew, with negative consequences for conversion rates.
Programmatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy.
Social Media’s Reach Among the US Population Seems to Have Plateaued
Some 82% of Americans ages 12 and up report using social media, the 4th consecutive year in which that’s been the case.
Marketers Say AI’s ROI Isn’t Just About Financial Gain
AI is expected to pay off in several ways, including by efficiency gains and effective data analysis.
Where Does CX Fit on CEOs’ Agenda?
CEOs are more likely to prioritize meeting changing customer expectations than improving their CX.
US Adults’ Attitudes to Advertising Appear to be Worsening
A slight majority (53%) of US adults think that ads are a waste of time.
Podcast Ad Loads Rose to A New High in Q4
Ad loads were highest in the shortest podcasts, averaging 22% of episodes 15 minutes in length or shorter.
Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value
However, the majority of younger decision-makers find downloaded content to be valuable.