Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Advertising Trends Articles
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Marketing Has Taken on More Responsibilities Since the Pandemic
Compared to early 2020, more CMOs are reporting marketing has primary responsibility in 19 of 25 activities measured.
Budgets for Creative Are Under Pressure. Where Will Investments be Prioritized?
Slightly more will prioritize targeted promotions and activations than brand-building and awareness.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
Auto Ad Spend Declines Set to Continue
Auto ad spend has declined each year since 2016 with the exception of a post-COVID rebound in 2021.
Here’s What Drives Brand Lift in Emerging Media
Enjoyability has a bigger impact in driving brand familiarity than purchase intent.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
What Do CTV Viewers Want from the Ad Experience?
The emotion of an ad can positively impact the experience, while repetitiveness can have the opposite effect.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.
More Consumers Report Engaging with QR Codes in TV Ads
3 in 10 adults in the US and Canada report having used their phone to scan a QR code in a TV show or commercial.
Consumers Express Preference for Contextually Relevant Ads
Contextually relevant ads are generally perceived to be less of a privacy concern than ads based on online behavior.
How Big is Retail Media? Soon Bigger Than Linear TV Advertising, According to One Forecast
Retail media is expected to account for 17.8% share of US digital ad spending in 2024.
2023 Started Off with Improved Podcast Ad Performance
Podcast ads’ average conversion rate grew on a year-over-year basis during the first quarter of this year, as did other metrics.
B2B Buyers Report Evaluating More Brands During the Purchase Journey
A new brand usurped the incumbent in 34% of journeys this year, up from 29% last year.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Paid Social Poses Biggest Brand Safety Risk, Advertisers Say
Among those who are making it a priority to de-fund the disinformation ecosystem, a significant share are avoiding ad placements in social in-feed environments.
What Do CTV Viewers Want from the Ad Experience?
The emotion of an ad can positively impact the experience, while repetitiveness can have the opposite effect.
3 Points About Millennials and E-Commerce
A majority say they browse for items on Google Shopping at least once a week.