For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Programmatic & RTB Articles
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US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Programmatic Video Ad Spending Becoming Big Business
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
In the US, The Majority of Ad Impressions Are Now Being Delivered via Streaming Sites
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
Social Media Accounts for 3 in Every $10 Spent on Internet Ads
While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...
TV Everywhere Accounts for More Premium Ad Views Than Streaming Services
While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel,...
Non-Profits Sent About 2 Fundraising Emails a Month to Their Subscribers Last Year
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
It Sure Seems Pricing is Important to Video Streaming Subscribers
More US adults say that pricing options are important than original content when considering subscribing to a service.
B2B Marketing and Sales Leaders Focus on Pipeline Growth
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to...
Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?
CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a...
Linear TV Advertising Challenged in An Omnichannel World: 5 Points
Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in...