The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Programmatic & RTB Articles
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Programmatic Team Members Yet to Find an Addressable Cookieless Solution
One key issue is that the solutions presented have lacked scale and accuracy.
Programmatic to Edge Direct Buying for Audio and Podcasts This Year
The advertisers surveyed are 10 times more likely to say they’ll increase (62%) than decrease (6%) their programmatic ad spend this year.
Contextual Data Rising in Importance for Targeting
More than 6 in 10 advertisers expect to increase their use of contextual data this year.
Programmatic Advertisers in the US Look to Prioritize Performance
Around half of advertisers include programmatic across all campaign types (upper, mid, and lower funnel).
In the US, Premium Video Ads Are Mostly Being Seen on Connected TV
H1 saw an 80% year-over-year increase in the US of premium video ad impressions using audience targeting.
Most Enterprise Marketers Aren’t Too Concerned About Display Ad Fraud
Ad fraud is the lowest on the list of digital display ad challenges cited by marketers at larger companies.
Here’s How Marketers Are Planning to Use AI to Improve CX
Marketing leaders are looking to AI to predict customer behavior and needs.
Advertisers Plan Increases in Digital OOH and Programmatic DOOH Ad Spend
Respondents expect 61% of their campaigns to include programmatic DOOH in the coming 18 months.
US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
What Are The Top Perceived Benefits of Programmatic Advertising in Audio?
Digital media experts are more likely to be transacting audio ads programmatically than to be engaging in direct buying and selling.
The Main Drivers of Identity Use in Advanced TV
Precision is critical or very important compared to reach in planning advanced TV campaigns.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.