For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Testing is expected to be one of the most impacted programmatic ad strategies.
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Agencies and marketers differ on the importance of linear TV vs. digital video.
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Agencies are more likely than marketers to believe TV trumps digital video in importance.
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
A full 60% of digital video ad views in H1 were viewed on CTV.
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...
While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel,...
Non-profits enjoyed growth in their email lists last year, with an average increase of 7% over 2020.
More US adults say that pricing options are important than original content when considering subscribing to a service.
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to...
CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a...
Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in...