Marketing leaders are looking to AI to predict customer behavior and needs.
Programmatic & RTB Articles
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Advertisers Plan Increases in Digital OOH and Programmatic DOOH Ad Spend
Respondents expect 61% of their campaigns to include programmatic DOOH in the coming 18 months.
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US Ad Viewability Rates Improved in the First Half of the Year
Aiming for 100% viewability may not be the best goal, however.
What Are The Top Perceived Benefits of Programmatic Advertising in Audio?
Digital media experts are more likely to be transacting audio ads programmatically than to be engaging in direct buying and selling.
The Main Drivers of Identity Use in Advanced TV
Precision is critical or very important compared to reach in planning advanced TV campaigns.
Where Do Digital Media Experts Think Misinformation is Most Prevalent?
Digital media experts are concerned about the impact of fake news on company reputation.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
Fortune 500 Marketers Say Shift Against Cookies to Lead to Increased Spend on Social, Search
The trend against cookies is leading to the most pressure at the bottom of the funnel.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
US Ad Viewability Rates Improve for Display, Decline for Video
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Privacy Changes Impacting Programmatic Strategies; Decision-Makers Show Various Responses
Testing is expected to be one of the most impacted programmatic ad strategies.
Programmatic Video Ad Spending Becoming Big Business
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
Viewers Becoming Familiar with Shoppable TV Ads
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
In the US, The Majority of Ad Impressions Are Now Being Delivered via Streaming Sites
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.