Programmatic & RTB Charts

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

Social Media Accounts for 3 in Every $10 Spent on Internet Ads

While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...

What Do Digital Media Pros See As Their Top Challenges This Year?

What Do Digital Media Pros See As Their Top Challenges This Year?

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...

6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

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