Marketing leaders are looking to AI to predict customer behavior and needs.
Programmatic & RTB Articles
Respondents expect 61% of their campaigns to include programmatic DOOH in the coming 18 months.
Aiming for 100% viewability may not be the best goal, however.
Digital media experts are more likely to be transacting audio ads programmatically than to be engaging in direct buying and selling.
Precision is critical or very important compared to reach in planning advanced TV campaigns.
Digital media experts are concerned about the impact of fake news on company reputation.
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
It was a mixed bag for viewability in the US, but brand risk improved considerably.
Testing is expected to be one of the most impacted programmatic ad strategies.
By 2023, spending on programmatic digital video is forecast to overtake spending on linear TV ads.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
A full 60% of digital video ad views in H1 were viewed on CTV.
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.