Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
Programmatic & RTB Articles
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Social Media Accounts for 3 in Every $10 Spent on Internet Ads
While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...
TV Everywhere Accounts for More Premium Ad Views Than Streaming Services
While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel,...
What Do Digital Media Pros See As Their Top Challenges This Year?
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...
What Are the Most Desirable Digital Marketing Skills Heading into the New Year?
Data analysis is not only a much sought after skill, it's often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing...
6 Points About US Digital Ad Revenues in 2019
Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here are some...
Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?
CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...
Linear TV Advertising Challenged in An Omnichannel World: 5 Points
Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of...
Roku Is the Dominant Player in CTV Premium Video Ad Views
More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The...
Marketers Expect to Prioritize AI Use for Ad Creation and Placement
Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and agency...
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to...
Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?
CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a...
Linear TV Advertising Challenged in An Omnichannel World: 5 Points
Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in...