Agencies and marketers differ on the importance of linear TV vs. digital video.
Programmatic & RTB Articles
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What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Majority of Premium Digital Video Viewing Takes Place on a TV Set
A full 60% of digital video ad views in H1 were viewed on CTV.
In the US, The Majority of Ad Impressions Are Now Being Delivered via Streaming Sites
Streaming accounted for 56.5% of digital ad impressions in the US during the first half of 2021.
Social Media Accounts for 3 in Every $10 Spent on Internet Ads
While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for digital advertising. A recent report from IAB and PwC shows that US digital advertising revenues still managed double-digit growth, experiencing a...
TV Everywhere Accounts for More Premium Ad Views Than Streaming Services
While a lot of attention is given to streaming services and their growing presence in US households, as well as their potential for advertisers, when looking at premium digital video ad views, they fall short of TV Everywhere. This is per a report from FreeWheel,...
What Do Digital Media Pros See As Their Top Challenges This Year?
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...
What Are the Most Desirable Digital Marketing Skills Heading into the New Year?
Data analysis is not only a much sought after skill, it's often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing...
6 Points About US Digital Ad Revenues in 2019
Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...
These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying
Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here are some...
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Social Media Accounts for 3 in Every $10 Spent on Internet Ads
While 2020 proved to be a less than stellar year for the offline advertising sector, the same cannot be said for...
TV Everywhere Accounts for More Premium Ad Views Than Streaming Services
While a lot of attention is given to streaming services and their growing presence in US households, as well as their...
What Do Digital Media Pros See As Their Top Challenges This Year?
Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year,...