What Do Digital Media Pros See As Their Top Challenges This Year?

What Do Digital Media Pros See As Their Top Challenges This Year?

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

Data analysis is not only a much sought after skill, it's often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing...

6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here are some...

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

Which Tools Are Most Prevalent in High-Growth Companies’ MarTech Stack?

CRM technology is the most common tool in the marketing tech stacks of high-growth companies, according to a recently-released report [download page] from TOPO. However, it’s not always the more commonly used tools that provide the highest satisfaction and impact,...

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of...

Marketers Expect to Prioritize AI Use for Ad Creation and Placement

Marketers Expect to Prioritize AI Use for Ad Creation and Placement

Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and agency...

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...

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