Programmatic & RTB Charts

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of...

Roku Is the Dominant Player in CTV Premium Video Ad Views

Roku Is the Dominant Player in CTV Premium Video Ad Views

More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The...

To What Extent Are Large Companies Outsourcing Marketing Services?

To What Extent Are Large Companies Outsourcing Marketing Services?

There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...

Programmatic Traders Expect to See Spending Growth in These Areas

Programmatic Traders Expect to See Spending Growth in These Areas

The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...

What Strategies Will B2B Marketers Be Exploring in 2020?

What Strategies Will B2B Marketers Be Exploring in 2020?

As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they'll use to achieve them. In a new report [download page] from Sagefrog Marketing Group, B2B marketing professionals have listed converting leads to...

Audience Targeted Premium Video Ad Views Are on the Rise

Audience Targeted Premium Video Ad Views Are on the Rise

Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 was more than triple the rate of content-targeted video ad views, per a...

How Consumers Feel About Remarketing

How Consumers Feel About Remarketing

Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost 3 times...

Private Marketplace Ad Spend to Soon Exceed Open Exchanges

Private Marketplace Ad Spend to Soon Exceed Open Exchanges

US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake...

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