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What Do Digital Media Pros See As Their Top Challenges This Year?

What Do Digital Media Pros See As Their Top Challenges This Year?

Digital media experts think that third-party cookie deprecation will be a top challenge in the industry this year, according to Integral Ad Science's (IAS) latest Industry Pulse report [download page]. Here’s what the report has to say on other challenges, priorities...

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

What Are the Most Desirable Digital Marketing Skills Heading into the New Year?

Data analysis is not only a much sought after skill, it's often what sets a successful company apart from the others. This isn’t bound to change anytime soon, with a recent report [download page] from Altimeter (a Prophet company) on the state of digital marketing...

6 Points About US Digital Ad Revenues in 2019

6 Points About US Digital Ad Revenues in 2019

Internet advertising revenues in the US grew by 15.9% year-over-year (y-o-y) in 2019 to reach a total of $124.6 billion. Although that pace was a little down from the 22% y-o-y growth seen in 2018, it’s an indicator that appetite for digital advertising remains robust...

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

These Are the Top Goals and Challenges Involved in Programmatic Ad-Buying

Digital ad-buying through programmatic technologies is an increasingly common tool among marketers – and according to a new report [download page] from Ascend2, three-quarters (76%) of marketing professionals use programmatic advertising to some extent. Here are some...

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