Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals that 84% of...
More people are choosing to watch premium video, with video views in the US rose by 17% year-over-year (y-o-y) in Q4 2019. Along with that, video ad views also increased, growing about one-third (34%) y-o-y in the same quarter, per a recent report from FreeWheel. The...
Recently, some marketing professionals labeled artificial intelligence (AI) as one of the most overhyped technologies after chatbots and podcasts. However, while a recent study by Advertiser Perceptions found that half of the more than 300 marketers and agency...
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...
There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...
Programmatic’s share of global digital display spending has increased considerably over the past 7 years, and that share is only expected to increase in the next couple of years to come. That said, as the programmatic market matures, a new report [purchase page] from...
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the next year. But in what areas are programmatic traders concentrating their spending? In a survey [download page] of 250 programmatic traders in the...
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies they'll use to achieve them. In a new report [download page] from Sagefrog Marketing Group, B2B marketing professionals have listed converting leads to...
Although audience targeted ad views still only account for a small portion of all premium video ad views, their share is climbing. In fact, growth in audience-targeted video ad views in Q2 2019 was more than triple the rate of content-targeted video ad views, per a...
The monetization potential of inventory is the most commonly-cited top benefit for publishers selling programmatically, although publishers have concerns over diminishing margins, per a study by Advertiser Perceptions made available to MarketingCharts. Other benefits...
Almost one-quarter (23%) of online shoppers who have encountered remarketing say they have ended up purchasing the product, per a survey by Intent Lab and Performics. But the percentage of respondents who report strongly disliking remarketing (14%) is almost 3 times...
US advertisers are set to spend close to $16 billion dollars on digital display ads bought in real-time on private marketplaces (PMPs) by 2021, according to the latest forecast from eMarketer. The analysis also predicts that the dollars spent via PMPs will overtake...
Most new movers have purchased furniture and TVs within 12 months of moving.
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Instagram feed posts reach about twice as many users as Stories.
The overwhelming majority of marketers who use programmatic targeting for their campaigns is expected to grow over the...
As 2019 nears its end, it’s time for B2B marketers to look towards 2020 and determine their goals and the strategies...
Although audience targeted ad views still only account for a small portion of all premium video ad views, their share...