RMN advertisers perceive benefits in reaching new/incremental audiences and leveraging retailers’ first-party data.
Spending & Spenders Articles
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Marketers Sour on “X”
X’s brand safety risks appear to be a big turnoff for social media buyers and planners.
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What’s the Outlook for Media Budgets Next Year?
There’s strong positive momentum for online video ad spending, with social media also forecast for increases.
US Digital Ad Spend Growth Forecast to Slow This Year
Travel and Retail are expected to emerge as the industries with the fastest rates of digital ad spend growth.
Did Marketers Follow Through on Their Media Budget Plans for This Year?
Certainly not for the metaverse.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Here’s How Global Ad Spend is Expected to Shake Out by Medium This Year
Global ad spending is expected to top $1 trillion next year, with 5 media owners alone vacuuming up more than half of that spend.
Primary Goal of CTV Advertising is Brand Awareness; Funding Sources Shift
Some 24% say that in-house performance teams are primarily responsible for CTV marketing, up from 13% share last year.
What Do Ad Loads Look Like in Podcasts?
Ad time takes up about 6% of a podcast episode, but figures vary by show popularity, genre, and length.
Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
US Online and Traditional Media Advertising Outlook, 2023-2027
A comprehensive look at several advertising markets in the US, including some milestones to come.
Here’s How Paid Media Budgets Are Allocated by Journey Stage
Slightly more than half of paid media budgets are being spent on consideration and conversion.
CMOs Less Likely to See Barriers to Sustainability
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
US Adults Are Finding TikTok Far More Engaging Than Facebook
Despite a much smaller user base, a forecast calls for total daily minutes spent by US adults with TikTok to exceed those spent with Facebook.
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
Paid Social CPMs Dip as Advertisers Shift Campaign Objectives
Skai notes that sales and lead generation campaigns are growing at the expense of the conversions objective.
US Digital Video Ad Spend to Continue Strong Growth, Powered by CTV and Social Video
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.