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Online Video Consumption Continues to Rise GloballyOnline video consumption grew by one-third per year between 2013-2018.October 15, 2019
Online video consumption shows no sign of slowing down in the next few years. After surpassing the one hour per day mark last year, a forecast [press release] from Zenith estimates that time spent viewing videos online will increase considerably again this... READ MORE
African Americans Seem Receptive to Ads – But Few Target ThemAfrican-Americans show an above-average likelihood to see advertising as a means of obtaining useful product information.October 11, 2019
African-American consumers display an above-average likelihood to find various types of advertising useful, but the advertising investment focused on this group tends to under index their population share, per a recent report [download page] by Nielsen. Per... READ MORE
More Advertisers Are Discussing and Using Podcast AdvertisingThree-quarters of advertisers say they have discussed potential investment in podcast advertising. October 8, 2019
Podcast advertising in the US is expected to grow considerably in the next 4 years, with its market size doubling between 2019 and 2023 to reach $1.4 billion. This forecast appears to be on-trend, as both the percentage of advertisers discussing the... READ MORE
These Are the Top Product Categories by Cinema Share of Ad Spend in the USCinema accounts for less than 1% of US media budgets on average.September 12, 2019
The global cinema advertising market is expected to grow by 6.8% year-over-year in 2019 to reach $4.6 billion. And, despite accounting for a small share (0.7%) of global ad spend, cinema is one of the only media (along with internet) expected to not lose... READ MORE
US Out-of-Home Advertising Enjoys Biggest Growth Rate In Over A DecadeThe OOH ad industry is now up by 7% for the first half of the year.September 10, 2019
Out of home (OOH) advertising revenue grew by 7.7% year-over-year in Q2 2019, the highest growth OOH has seen in any quarter since 2007, according to figures released by the Out of Home Advertising Association of America (OAAA). This growth has lifted the... READ MOREFeel Like You're Always Playing Catchup?
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