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Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
These Were the Leading Categories for Ad Spend in Q1 2020

These Were the Leading Categories for Ad Spend in Q1 2020 Healthcare leads the pack during the pandemic.

For many advertisers, the COVID-19 outbreak has likely brought about difficult decisions. In a time of uncertainty, many will be questioning whether any form of advertising makes sense right now, and others are cutting their volume and spend (though there... READ MORE
US Out-of-Home Ad Revenues Grew by 7.5% In 2019

US Out-of-Home Ad Revenues Grew by 7.5% In 2019 Out-of-home ad revenue hit a record $8.6 billion in 2019.

US out-of-home (OOH) revenues increased by 7.5% year-over-year (y-o-y) in 2019, hitting a new high of $8.6 billion, per figures released by the Out of Home Advertising Association of America (OAAA). The growth rate was quite a leap compared to those of 2018... READ MORE
US Advertisers Moving More to Top-of-Funnel Objectives on Amazon

US Advertisers Moving More to Top-of-Funnel Objectives on Amazon Brand awareness efforts accounted for 43% of total US Amazon DSP ad spend in Q1 2020.

Over the past year, US Amazon advertisers have increased their focus on top-of-the-funnel objectives, with the share of Amazon demand-side platform (DSP) spending focused on awareness and consideration inching closer to the share dedicated to the purchase... READ MORE
Advertisers Continued to Gravitate to Instagram in Q1

Advertisers Continued to Gravitate to Instagram in Q1 Merkle's clients in North America upped their spend by almost 40% year-over-year in Q1.

Early projections show that US media spend on paid social in 2020 is expected to increase by 17% over last year to reach more than $42 billion. And, while the coronavirus may have an effect on overall social media spend this year, Q1 2020 data [download... READ MORE
Linear TV Advertising Challenged in An Omnichannel World: 5 Points

Linear TV Advertising Challenged in An Omnichannel World: 5 Points Three in 5 marketing decision-makers believe linear TV ads are less effective than they were 5 years ago.

Although linear TV still accounts for the largest portion of traditional media spend, marketers are investing less in traditional TV than they once did as digital options proliferate. In fact, a recent report [download page] from Viant Technology reveals... READ MORE

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