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Few B2B Marketers Report Using More Sophisticated MarTech Features

Few B2B Marketers Report Using More Sophisticated MarTech FeaturesSurprisingly few say they're using lead scoring/grading tools.January 3, 2018

B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download page]. Based on a survey conducted among 164 B2B marketers by... READ MORE
US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to Know

US Online Ad Revenues Grew by Another 23% in H1 2017: 5 Trends to KnowMobile video ad spend has matched desktop video ad spend for the first time.January 2, 2018

Online ad revenues in the US grew by 22.6% year-over-year during the first half of 2017 to total $40.1 billion, per the latest revenue report from the IAB and PwC. Revenues for the second quarter were up by 23.1% year-over-year, and have increased by a... READ MORE
B2B Digital Ad Spending Forecast to Grow by 13% Next Year

B2B Digital Ad Spending Forecast to Grow by 13% Next YearB2B digital ad spending is shifting towards mobile devices, though not as quickly as the broader advertising market.December 19, 2017

Digital ad spending by B2B firms will grow by a forecast 13% next year to $4.6 billion after increasing by an estimated 15.6% this year, according to a new projection from eMarketer. Growth rates appear to be on a downward trend after reaching almost 20% in... READ MORE
Lack of Visibility, Fraud Roil Mobile Advertisers

Lack of Visibility, Fraud Roil Mobile AdvertisersOnly 1 in 5 have the tools and systems in place to systematically monitor and prevent mobile ad fraud.

Seven in 10 advertisers and agencies responsible for media buying for mobile advertising report spending more on mobile ad spending this year than last, according to a commissioned study [download page] conducted by Forrester Consulting on behalf of... READ MORE
Social, Video, Search Ad Growth Rate Expectations Up for 2018

Social, Video, Search Ad Growth Rate Expectations Up for 2018Almost half expect spending on search ads to increase by at least 10% next year.December 12, 2017

Media, marketing and advertising executives around the world remain enthusiastic about the prospects for both social and mobile, according to AdMedia Partners’ 24th Annual Market Survey [pdf]. Some 85% of the respondents to the survey, which polled... READ MORE
Resource Constraints Holding Back Further Investments in Video Ads

Resource Constraints Holding Back Further Investments in Video AdsRoughly half would like more proven effectiveness before increasing their video investments.December 11, 2017

Almost 8 in 10 brand marketers expect to increase their focus on video advertising next year, and more than 7 in 10 believe it will be easier to adopt digital video as a channel in 2018 and beyond, per an Innovid report [download page]. However budgets... READ MORE

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