More than 8 in 10 marketers plan to increase their investment in TikTok this year.
Spending & Spenders Charts
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Marketers Making the Switch from Linear to Connected TV Faster than Agencies
Agencies are more likely than marketers to believe TV trumps digital video in importance.
US CTV Ad Spending Forecast to Double by 2025
US CTV ad spend is expected to grow by about 60% this year.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Globally, TV Ad Prices Have Recovered Faster Than Expected
TV ad prices are expected to inflate by 6% globally.
Instagram Estimated to Capture 1 in 8 US Digital Ad Dollars This Year
Instagram is expected to account for more than half of total US Facebook ad revenues.
Proper Targeting Reportedly A Key Online Advertising Pain Point
Some marketers are also having difficulties determining their online advertising budget.
Who’s Been Spending the Most on Podcast Ads?
Podcast ad spending estimates place BetterHealth consistently at the top of the list.
US Video Advertisers Envision Hike in Data-Driven Linear TV Spend
Nearly three-fifths of US ad buyers surveyed expect to increase spending on data-driven linear TV over the next 12 months.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
As IOS 14.5+ Adoption Grows, Which App Categories Are Seeing the Highest – and Lowest – IDFA Presence?
New IDFA restrictions have prompted advertisers to shift more of their mobile app ad spend towards Android.
Travel Marketers Envision Increase in Use of Machine Learning and AI
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.