Video ads appear to be set for strong growth next year.
The Automotive industry looks to be an ad spending laggard.
Two-thirds agree that connected TV/OTT allows them to target in ways they cannot with linear TV.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
A comprehensive look at 10 advertising markets in the US, including some milestones to come.
Traditional TV viewing time is predicted to drop by 14.3% between 2021 and 2024.
Digital media experts are more likely to be transacting audio ads programmatically than to be engaging in direct buying and selling.
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
Enterprise B2C advertisers are shifting creative investments to digital over TV.
Also: Amazon isn’t the only game in town.
By 2024, social media is expected to account for 1 in every 4 advertising dollars spent globally.
Spending was up by 40.5% year-over-year to $1.8 billion.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
Still, B2B marketers think they could be doing better with their nurture programs.
Facebook’s appeal may be waning slightly among marketers.
The trend against cookies is leading to the most pressure at the bottom of the funnel.
CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.