CTV is expected to account for 18% share of total video ad spend (linear TV included) this year.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
About 3 in 4 retailers surveyed said that their KPIs in paid social have declined after the latest changes in iOS 14/15.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
OTC brands are expected to allocate 49% of their ad budgets to digital by 2023.
Digital is expected to account for 55.5% of total global ad spend in 2022.
Testing is expected to be one of the most impacted programmatic ad strategies.
A look at Super Bowl viewership and advertising.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
People spend more time accessing Entertainment content online than any other category.
Data quality is a key component, but something that marketers are struggling with.
Agencies and marketers differ on the importance of linear TV vs. digital video.
US offline media spending grew by 7.5% year-over-year in 2021.
More than 8 in 10 marketers plan to increase their investment in TikTok this year.