Retail media spending is expected to exceed TV ad spending (including connected TV) by 2028.
Spending & Spenders Articles
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Out-of-Home Ad Revenues Inched Up in Q1
Digital OOH accounted for almost one-third of sales for the quarter.
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CMOs’ Major Resource Allocations to Remain Steady Amid Budget Pressures
Three in 4 CMOs are facing pressure to “do more with less.”
US Podcast Ad Spending Growth Expected to Remain Strong
Podcast ad spending grew more than twice as fast as the digital advertising market overall last year.
Paid Social CPMs Dip as Advertisers Shift Campaign Objectives
Skai notes that sales and lead generation campaigns are growing at the expense of the conversions objective.
US Digital Video Ad Spend to Continue Strong Growth, Powered by CTV and Social Video
Most TV/video buyers consider CTV a “must-have” and say that creator-driven video can be premium.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.
5 Points About Digital Ad Spending in 2022
Social media ad spending stalled in the second half of the year, barely growing from the year-earlier period.
Budgets for Creative Are Under Pressure. Where Will Investments be Prioritized?
Slightly more will prioritize targeted promotions and activations than brand-building and awareness.
US Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion.
Utilization of MarTech Stack Capabilities Drops Again
The biggest obstacle to greater martech utilization is the complexity/sprawl of organizations’ current marketing technology ecosystems.
YouTube Continues to Have Strong Appeal with Teens
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
CMOs Less Likely to See Barriers to Sustainability
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
Retail Media Budgets Are Growing. Where Are Investments Coming From?
Currently, it appears that Search and Social budgets are most under threat, although marketers said they would pull from offline budgets if they needed to.
Which Digital Channels Do Marketers Around the World Feel Are Most Effective?
Marketers are high social media’s effectiveness and confident in their ability to measure its ROI.
Total TV Ad Spend to Rise Next Year as CTV Offsets Linear TV Declines
CTV is expected to account for more than 40% of combined linear and CTV ad spending in 2027.