Select Page

Explore Our Insights

Go
Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type

Articles

Sponsored

Featured

External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

Holiday 2017 Data Hub

Holiday 2017 Data HubLooking at the 2017 holiday season, in numbers.November 20, 2017

The holiday season is in full swing, which means (among many other things) that dozens of studies are being issued forecasting spending trends, retail destinations and shopping attitudes. This article (which will be updated periodically during the holiday... READ MORE
People Complain of Gender Stereotyping and Lack of Diversity on TV

People Complain of Gender Stereotyping and Lack of Diversity on TVTV ads are using outdated gender stereotypes and programming is failing to be racially inclusive enough, according to new studies.October 4, 2017

Despite some progress, TV isn’t doing a good enough job of promoting inclusiveness and gender equality, according new studies from Havas Group and Univision. Almost half of women from various countries around the world agree that TV ads show too many... READ MORE
Black and Hispanic Adults Increasingly Streaming Audio on Smartphones

Black and Hispanic Adults Increasingly Streaming Audio on SmartphonesAlso: the top radio formats for Blacks and Hispanics, and the biggest advertising spenders on those formats.September 25, 2017

Radio remains the leading “reach vehicle” for Blacks and Hispanics in the US, notes Nielsen in a recent study [download page]. However, the radio isn’t the only device being used for audio: with 81% of Black adults and 91% of Hispanic... READ MORE
Top DMAs’ Smart TV Penetration Rates in Q1 2017

Top DMAs’ Smart TV Penetration Rates in Q1 2017Also inside: the DMAs with the highest SVOD penetration, and those where people watch the most traditional TV.September 21, 2017

Smart TV penetration now exceeds one-third of TV households in some key DMAs, details Nielsen in its latest Local Watch report [download page]. Seattle leads the list of the top 25 DMAs, with 37% penetration as of February, followed closely by Los Angeles... READ MORE
2 in 3 Asian-American Millennials Are Interested in Trying the Latest Tech

2 in 3 Asian-American Millennials Are Interested in Trying the Latest TechHispanic Millennials are also avid consumers of emerging technology.July 31, 2017

Not surprisingly, Millennials (18-34) are more likely than the public at-large to typically be interested in the latest technology products, services and apps, according to data recently released by YouGov. Notably, though, Asian-American Millennials and... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match