Certain shifts observed during the pandemic have begun to revert to earlier trends, while others are solidifying.
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[New Report] US Media Audience Demographics: 10th Annual Edition
Master your media strategy with this definitive data-driven analysis of major media audiences, the 10th edition of our popular report.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
The US Hispanic Population Continues to Grow Quickly
Multicultural Americans will account for close to 46% of the population by 2029.
US Median Household Income Fell Last Year
The top 5% of households accounted for almost one-quarter (23.5% share) of aggregate income last year.
Almost Two-Thirds of All Americans Play Video Games
Video game players say the activity occupies one-quarter of their total entertainment time.
Black Households Account for 13% of US Discretionary Spending
Black households comprised one-fifth of all discretionary spending in the South last year.
The US’ Increasing Diversity: Asian-Americans the Fastest-Growing Group
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
1 in 4 US Adult Twitter Users Say They’re Unlikely to Use the Platform in A Year’s Time
6 in 10 US Twitter users also report that they’ve taken an extended break from the platform within the past year.
Half of American Adults Have Listened to a Podcast in the Past Year. Who Are They?
18-29-year-old listeners are the most heavily engaged, but those ages 30-49 are the most apt to tune in to several different podcasts.
How Likely Are Consumers to Share Good and Bad Customer Experiences?
Consumers around the world seem to be a little more likely to share very good than very bad experiences.
Marketing Industry Diversity Drops, but There’s Improvement at the CMO Level
Some 17.3% of CMOs or CMO-equivalents at ANA client-side marketer members last year were from a racial or ethnic group.
High-Growth Professional Services Firms Spend More on Marketing
Overall, though, professional services firms are dedicating a smaller share of their revenues to marketing.
Black Households Account for 13% of US Discretionary Spending
Black households comprised one-fifth of all discretionary spending in the South last year.
The US’ Increasing Diversity: Asian-Americans the Fastest-Growing Group
The median age for the US Hispanic population in 2022 was 30.7, compared to the national median of 38.9.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.