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Agencies: Clients Not Fully Using Available Tools, Unaware of Best Techniques

Agencies: Clients Not Fully Using Available Tools, Unaware of Best TechniquesWhile agencies say their clients are using account-based marketing, they have a need for more education on the topic.November 6, 2017

It’s not that clients are unwilling to invest in new technologies. It’s that they’re not fully utilizing the tools they have to improve and monitor ROI, according to advertising professionals surveyed by Demandbase. The inability to fully... READ MORE
Here’s How Marketers Are Deciding Where to Put Their Media Dollars

Here’s How Marketers Are Deciding Where to Put Their Media DollarsAudiences and ROI figure prominently. But where can ROI best be tracked, and whose data can be trusted?September 13, 2017

Go where you audience is. That’s the word from the industry, according to a new study [download page] from Kantar Millward Brown. More than three-quarters of survey respondents said that they look at the channels that best reach their target audience... READ MORE
Enterprise SEOs Finding the Most Success With Technical Onsite Optimization

Enterprise SEOs Finding the Most Success With Technical Onsite OptimizationLink building is the most difficult strategy for companies of all sizes.August 29, 2017

Technical SEO beats content development, traffic analysis and link building as the most important allocation of resources for SEO specialists working for enterprise-level businesses (500+ employees). That’s according to a recent study [download page]... READ MORE
Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company Size

Cost per Lead (CPL) Benchmarks, by Industry, Revenue and Company SizeAverage CPLs differ widely by industry and company size.August 21, 2017

HubSpot recently released a “2017 Demand Generation Benchmarks Report” [download page] focused on a variety of KPIs including email response rates and costs per lead (CPL). Based on a survey of more than 350 companies, the research outlines how... READ MORE

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