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America’s Most Loved Brand Is…

America’s Most Loved Brand Is…Tech players feature strongly in the list, and younger generations certainly love their video platforms.April 15, 2019

What elements go into making a brand that Americans love? For Morning Consult’s analysis, it’s a mixture of favorability, trust, community impact and the likelihood that the consumer would promote the brand (Net Promoter Score). This year, Amazon... READ MORE
Baby Boomers Possess the Majority of US Household Wealth

Baby Boomers Possess the Majority of US Household WealthBoomers own more than 10x the share of total household wealth as do the oft-targeted Millennial cohort.April 8, 2019

The period since the end of the financial crisis has seen considerable growth in US household wealth, with the total sum expected to exceed $100 trillion by the end of 2019. A new report [download page, purchase required] from Packaged Facts estimates that... READ MORE
The State of Traditional TV: Updated With Q3 2018 Data

The State of Traditional TV: Updated With Q3 2018 DataOur latest quarterly analysis finds a couple of milestones, neither of them kind to the pay-TV industry.April 3, 2019

[By MC Editor, JC Lupis] Let’s do this again. A quarter-year has passed since our last look at traditional TV viewing, so it’s time to explore findings from the latest quarterly Total Audience report [download page] from Nielsen, this time... READ MORE
Milestone: More Than Half of the US Population Has Listened to a Podcast

Milestone: More Than Half of the US Population Has Listened to a PodcastOne-third of people ages 12+ listen to podcasts on a monthly basis, up from about a quarter last year.March 18, 2019

The tide of online audio listening continues to rise. In fact, two-thirds (67%) of Americans aged 12 and older now listen to online audio on a monthly basis and 60% report that they listen to online audio on a weekly basis, according to the newest edition of... READ MORE
Smart Speaker Ownership Continues to Climb

Smart Speaker Ownership Continues to ClimbConsumers are also increasingly looking for voice functionality in other devices such as TVs, cars and thermostats.March 12, 2019

Previous research from Adobe in September 2018 suggested that smart speaker ownership by US adults could reach almost 50% over the 2018 holiday season, but the latest survey from the technology vendor shows that may have been a little optimistic. While this... READ MORE
Marketers Spending More on Digital Ads Targeting Boomers

Marketers Spending More on Digital Ads Targeting BoomersAdvertisers appear to be focusing growth on particular demographics and interest groups such as pet owners.March 1, 2019

Digital advertisers may be recognizing the spending power held by older generations: audience targeting for Boomers (ages 65+ years) increased by 25% year-over-year in the January-October 2018 period, with spending growing faster on this demographic than on... READ MORE

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