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Tech Adoption Among Americans Ages 50 and Up Sees Steady Growth

Tech Adoption Among Americans Ages 50 and Up Sees Steady GrowthSome 91% of Americans age 50+ own either a laptop or desktop, while three-quarters own a smartphone.January 14, 2019

Older Americans are not being left behind in the age of technology, and are adopting dominant technologies like smartphones, computers and tablets at a steady rate. In fact, three-quarters reported owning a smartphone in 2018, which is up some 5% points from... READ MORE
Ride Hailing Apps Grow in Popularity

Ride Hailing Apps Grow in PopularityMore than one-third of Americans used a service like Uber or Lyft in 2018, but the data highlights a significant rural/urban divide.January 10, 2019

The percentage of Americans using ride-hailing apps has more than doubled in just three years. A full 36% of Americans used services such as Uber or Lyft in 2018 compared to only 15% in 2015, according to a new Pew Research Center survey of more than 10,000... READ MORE
The State of Traditional TV: Updated With Q2 2018 Data

The State of Traditional TV: Updated With Q2 2018 DataTwo very interesting stats come out of this latest analysis. See if you can find them.December 26, 2018

[By MC Editor, JC Lupis] Well, here we go again, taking a look at the latest quarterly Total Audience report [download page] from Nielsen, this time covering data from Q2 2018. We’ve known for at least a couple of years now that youth are watching less... READ MORE
[New Report] US Media Audience Demographics: 5th Annual Edition

[New Report] US Media Audience Demographics: 5th Annual EditionMaster your media strategy with this definitive data-driven analysis of major media audiences, the 5th edition of our most popular report.December 17, 2018

People are spending more time with media than ever before. While that may present marketers with additional opportunities to reach people, it’s also true that media fragmentation and shifting consumer behaviors add layers of complexity for marketers to... READ MORE
83% of Consumers Say They’d Watch A Branded Video For A Reward

83% of Consumers Say They’d Watch A Branded Video For A RewardConsumers favor immediacy and flexibility in their rewards, but the appeal of a small guaranteed reward versus a chance at a large one varies by age.December 13, 2018

Reviews are a critical factor in consumers’ purchase decisions, and it turns out that the vast majority of people would leave one in exchange for a reward, according to survey results from HelloWorld [download page]. The Merkle company examined what... READ MORE
How the Median Age of TV Viewers Differs Across Platforms

How the Median Age of TV Viewers Differs Across PlatformsNetworks' live TV audiences have the highest median age, with VOD viewers considerably younger.December 11, 2018

It’s well known that live TV audiences are generally “graying” – as older adults remain wedded to traditional TV and youth gravitate towards digital platforms. New data from Nielsen provides more evidence as to the differing age... READ MORE

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