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Super Bowl 2021 Data [Updated]

Super Bowl 2021 Data [Updated] A look at the top Super Bowl ads across several metrics.

As expected, Super Bowl 2021 was like no other seen in recent history, and not necessarily in a good way for advertisers. Not only were seats at the stadium only filled to about one-third of capacity because of COVID-19 restrictions, but fewer people tuned... READ MORE
Cord-Cutting Intent Jumps

Cord-Cutting Intent Jumps Close to 3 in 10 pay-TV subscribers intend to cut the cord in 2021.

Although many households have chosen to use subscription video-on-demand (SVOD) services alongside their pay-TV subscription, the share of households that are planning to cut the cord is on the rise. A recent report [download page] from The Trade Desk... READ MORE
2 in 3 Play Mobile Games

2 in 3 Play Mobile Games Overall, the number of mobile gamers in the US and Canada grew by 12% y-o-y in 2020.

One of the many things smartphones brought to mobile users is the sophistication of games made available to play on their phones. Gone are the days of playing Snake on a Nokia – now iPhone and Android apps offer a wealth of games that have led to 65% of... READ MORE
5 Points About Media Reach and Audience Demographics

5 Points About Media Reach and Audience Demographics Digital media formats have overtaken traditional ones in reach.

The shift towards digital media continues. More US adults are spending time with digital forms of media than have in the past, while, at the same time, more traditional forms of media such as broadcast TV and print newspapers are seeing a decline in usage,... READ MORE
Public Trust in Advertising Practitioners’ Integrity Worsens

Public Trust in Advertising Practitioners’ Integrity Worsens Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.

Another year has gone by and advertising professionals’ standing among the least trusted professions in the US has not improved. The most recent annual Gallup report on honesty and ethics in professions puts advertising practitioners just slightly better... READ MORE
Viewers of YouTube Influencer Videos Report Impact of Endorsements

Viewers of YouTube Influencer Videos Report Impact of Endorsements Among YouTube influencer video viewers, almost two-thirds ages 13-34 have seen a featured product or brand.

About two-thirds (67%) of 13-24-year-olds who watch online videos say they are watching more digital video because of the pandemic. Findings from a recent report [excerpt download page] from Hub Research shows that increased online video viewing is mostly... READ MORE

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