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Here Are the Top Reasons Consumers Buy Apparel on Amazon

Here Are the Top Reasons Consumers Buy Apparel on AmazonFree shipping and convenience are cited as the top two reasons, with low prices closely following.February 28, 2019

Apparel shoppers in the US are more likely to be buying clothes on Amazon than any other online retailer, according to a recent study. Half (50.7%) of the 2,000 consumers surveyed for the report [download page] from CPC Strategy said they shopped for... READ MORE
Holiday 2018 Data Hub (Updated): Results Recap

Holiday 2018 Data Hub (Updated): Results RecapLooking at the 2018 holiday season, in numbers, including a recap of Cyber Week.February 22, 2019

By some accounts it was a strong holiday season. But after a delay in reporting its holiday season growth estimates as a result of the government shutdown (which curtailed Commerce Department reporting), the NRF’s figures aren’t quite so... READ MORE
Super Bowl 2019 Data [Updated]

Super Bowl 2019 Data [Updated]A wrap up of Super Bowl LIII ad stats, including costs, effectiveness and brand winners.February 20, 2019

Super Bowl 2019 saw the lowest ratings in 10 years. While the game may not have been as exciting as years past, what about the ads? Which brands fared best in the post-game analyses that continue to roll in? Here’s a look at some of the winners and losers,... READ MORE
Improving Page Speed Said Urgent, But Not A Top Priority For Marketers

Improving Page Speed Said Urgent, But Not A Top Priority For MarketersA/B testing comes top of the list, followed by refining ad targeting and personalizing web content.February 8, 2019

Page speed matters, particularly in an age where consumers spend two-thirds of their time on mobile devices, and smartphones become the most important shopping tool. But almost half of marketers (46%) aren’t satisfied with how fast their website loads... READ MORE
New Deck: Top 20 B2B Marketing Charts of 2018

New Deck: Top 20 B2B Marketing Charts of 2018Our most popular and insightful B2B charts of 2018, assembled into a deck with commentary.January 30, 2019

From buyer-vendor relationships to demand generation and events, our collection of 2018’s top B2B marketing charts reveals some of the most important trends in buyers’ path to engagement, while also finding that vendors are making advances but... READ MORE
Retailers See Many Benefits From Recurring Revenue Programs

Retailers See Many Benefits From Recurring Revenue ProgramsGreater revenue, profitability and customer loyalty are just some of the reasons why subscriptions are so appealing to retailers.January 17, 2019

Marketing leaders typically spend more on acquisition rather than retention, but the results of a recent Ordergroove survey [download page] of more than 150 retail industry professionals may indicate a growing emphasis on winning repeat business: some 83% of... READ MORE

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