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Who Are “Cuspers” and How Are They Spending Their Money?

Who Are “Cuspers” and How Are They Spending Their Money?These consumers, ages 19-25, aren't that far behind the Millennial cohort in several categories.July 22, 2019

There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have,... READ MORE
Consumer Trust in Brand Message Grows With Increased Exposure

Consumer Trust in Brand Message Grows With Increased ExposureBrand message trust strengthens after being seen across three different channels. July 19, 2019

Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they... READ MORE
Social Intelligence Pros Say Customer Insight is Their Top Objective

Social Intelligence Pros Say Customer Insight is Their Top ObjectiveBut this differs depending on function, with those in PR more likely prioritize informing campaign strategies.July 17, 2019

Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250... READ MORE
Why Gen Z Is A Generation of Creativity

Why Gen Z Is A Generation of CreativityHalf of Gen Zers believe they are more creative than previous generations.

Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this generation, it’s all about creativity, with a new study [download... READ MORE
Amazon Prime Day 2019 Stats

Amazon Prime Day 2019 StatsThree-quarters of Prime members plan on shopping Prime Day 2019. Here's a roundup of their plans - as well as numbers from last year's Prime Day.July 12, 2019

Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56% of those who shopped Prime Day last year saying they... READ MORE
Brand Trust Is Becoming More Important: Here Are Some Key Stats And Themes

Brand Trust Is Becoming More Important: Here Are Some Key Stats And ThemesProduct, societal and consumer reasons all factor into why consumers trust brands.July 10, 2019

As the wealth gap between affluent Americans and the rest widens, one-third (33%) of American consumers say trusting a brand is important because they are struggling financially and cannot afford to waste any money on a bad purchase. That figure comes from... READ MORE

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