The most common action taken is to simply follow the brand.
Brand Loyalty & Purchase Habits Articles
Additional categories: Boomers & Older | Brand Loyalty & Purchase Habits | Brand-Related | Cross-Media & Traditional | Customer Engagement | Customer-Centric | Demographics & Audiences | Digital | Loyalty & Rewards Programs | Social Media | Youth & Gen X
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
More and More People Are Switching Brands and Retailers
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Here Are Some Reasons Why Consumers Try New Brands
Just 1 in 5 consumers said they always look for specific brands when shopping online.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Brand Reputation Matters in Online Purchase Decisions
When researching a company before buying from it, US consumers are most likely to be found seeking information about product quality.
Analysis Suggests More Channels Equals More Sales for B2B Companies
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
Misalignment between teams and poor communication bring down customer experience efforts.
8 Points About the Burgeoning Podcast Advertising Market
Numerous changes are occurring in the podcast ad industry as it grows and matures.
B2B Exhibition Industry Recovery Continues in Q1 as 9 in 10 In-Person Events Go Ahead as Planned
Only half of cancelled events were replaced by virtual events.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Millennials Show Less Loyalty Than Others to Vehicle Brands
More than one-third of Millennial auto intenders are thinking of buying a vehicle from a manufacturer that is new to them.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.