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What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened? About 6 in 10 (58% of) consumers are more likely to open emails with info about deals or discounts in the subject line.
With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press... READ MORE
In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic 3 in 4 marketers are prioritizing reconnecting with current customers during the pandemic.
The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent... READ MORE
CMOs Turn to Social Media During COVID-19 Brand awareness and brand-building are the most common objectives - and retention beats out acquisition.
Since the beginning of the COVID-19 pandemic, people have been spending more time than usual on social media. In an effort to reach those audiences, a new report [pdf] from The CMO Survey shows that CMOs are allocating more of their marketing budgets to... READ MORE
How Can Traditional Retailers Compete with Digitally Native Brands on Customer Experience? Loyalty programs and long-lasting customer relationships could be a differentiator.
Some 76% of online shoppers cite fast shipping speed as a top characteristic of a great shopping experience, up from 62% in 2019. The growing importance of convenience in shopping is explored alongside other key traits in a recent report [download page] from... READ MORE
CEOs Encouraged to Put Customers and Employees Above Shareholders The largest share of consumers and retail investors, alike, think CEOs should put employees' interests and wellbeing first.
CEOs are often thought to make decisions that will be beneficial to shareholders first and other stakeholders second. However, alongside the rise of stakeholder capitalism (exemplified by the Business Roundtable’s recent redefinition of the purpose of... READ MOREFeel Like You're Always Playing Catchup?
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