The most common action taken is to simply follow the brand.
Almost half of online shoppers say they shop via social media.
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Just 1 in 5 consumers said they always look for specific brands when shopping online.
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Apple retains the top spot, yet again.
When researching a company before buying from it, US consumers are most likely to be found seeking information about product quality.
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
Misalignment between teams and poor communication bring down customer experience efforts.
Numerous changes are occurring in the podcast ad industry as it grows and matures.
Only half of cancelled events were replaced by virtual events.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
More than one-third of Millennial auto intenders are thinking of buying a vehicle from a manufacturer that is new to them.
Consumers are increasing their focus on the necessities.