Select Page

Explore Our Insights

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Filter by Custom Post Type




External Link

Customize Your Feed
By Category
By Date

Customize Your Feed

How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
These Brands Are Perceived to be the Most “Authentic” in 2017

These Brands Are Perceived to be the Most “Authentic” in 2017A household name earns yet another accolade.October 23, 2017

Amazon is considered to be the most “authentic” brand, both globally and in the US, according to the latest annual “Authentic Brands” report from Cohn & Wolfe. Amazon moves up from the 4th position last year, and is followed in... READ MORE
Made in America: Still Thriving

Made in America: Still ThrivingMany people in other countries see American brands as cool and high-quality.October 6, 2017

Dim views of American government don’t seem to be spilling over into negative perceptions of American products, finds new research [download page] from J. Walter Thompson Intelligence. In each of 6 countries analyzed, American brand products are viewed... READ MORE
Business Credibility: Who Should Do The Talking?

Business Credibility: Who Should Do The Talking?Companies are facing an "authenticity gap." What can they do to mitigate it?October 4, 2017

Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care.... READ MORE

Feel Like You're Always Playing Catchup?

Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear

marketing charts logo

Error: Please enter a valid email address

Error: Invalid email

Error: Please enter your first name

Error: Please enter your last name

Error: Please enter a username

Error: Please enter a password

Error: Please confirm your password

Error: Password and password confirmation do not match