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How and Where Marketers Are Using Video in 2017

How and Where Marketers Are Using Video in 2017There's plenty of enthusiasm about video marketing - though marketers would benefit from using more advanced metrics.November 13, 2017

Marketers are brimming with enthusiasm about video, according to “The State of Video Marketing 2017” study [download page] from Demand Metric in partnership with Vidyard. More than 9 in 10 believe that video content is becoming more important,... READ MORE
These Are the Brands Considered Most “Relevant” by Americans in 2017

These Are the Brands Considered Most “Relevant” by Americans in 2017The Big 4 make their presence felt in these rankings - with one exception.October 25, 2017

Another day, another brand ranking. Or so it seems. But here’s another chance for some of the Big 4 to assert their dominance once again, courtesy of Prophet’s latest Brand Relevance Index, which measures brands across 4 characteristics generally... READ MORE
These Brands Are Perceived to be the Most “Authentic” in 2017

These Brands Are Perceived to be the Most “Authentic” in 2017A household name earns yet another accolade.October 23, 2017

Amazon is considered to be the most “authentic” brand, both globally and in the US, according to the latest annual “Authentic Brands” report from Cohn & Wolfe. Amazon moves up from the 4th position last year, and is followed in... READ MORE
Made in America: Still Thriving

Made in America: Still ThrivingMany people in other countries see American brands as cool and high-quality.October 6, 2017

Dim views of American government don’t seem to be spilling over into negative perceptions of American products, finds new research [download page] from J. Walter Thompson Intelligence. In each of 6 countries analyzed, American brand products are viewed... READ MORE
Business Credibility: Who Should Do The Talking?

Business Credibility: Who Should Do The Talking?Companies are facing an "authenticity gap." What can they do to mitigate it?October 4, 2017

Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care.... READ MORE

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