The most common action taken is to simply follow the brand.
Brand-Related Articles
Additional categories: Boomers & Older | Brand Loyalty & Purchase Habits | Brand-Related | Cross-Media & Traditional | Customer Engagement | Customer-Centric | Demographics & Audiences | Digital | Loyalty & Rewards Programs | Social Media | Youth & Gen X
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
The World’s 10 Most-Purchased FMCG Brands Last Year Were…
The average household buys 55 different FMCG brands a year.
Brands Are Enjoying High Engagement Rates on TikTok
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
More and More People Are Switching Brands and Retailers
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention.
Inflation is Leading More Than 8 in 10 Americans to Change Their Spending Habits
A slight majority say that increasing food prices are making it hard for them to afford the food they usually buy.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
Misalignment between teams and poor communication bring down customer experience efforts.
8 Points About the Burgeoning Podcast Advertising Market
Numerous changes are occurring in the podcast ad industry as it grows and matures.
B2B Exhibition Industry Recovery Continues in Q1 as 9 in 10 In-Person Events Go Ahead as Planned
Only half of cancelled events were replaced by virtual events.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Gen Zers Are Most Likely to Recommend These CPG Brands
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.