Influencer marketing is now a part of the marketing mix for 85% of B2B mid-market and enterprise brands.
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
About half of video content is being created for the top of the funnel, content marketers estimate.
More consumers have had a negative than positive reaction to the rebrand.
The primary roles of the marketing function over the next year will be ensuring effective brand management and developing the overall customer experience.
Over the past couple of years, podcast ad revenues have shifted from direct response to brand-building.
The top reason why shoppers have switched away from a brand they used to be loyal to is because of cost considerations.
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Financial analysts covering public companies view advertising spending more as an investment than as an operating cost.
Last year’s #1 brand tumbled to the 18th spot this year. Which supplier took its place?
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
84% are worried about companies selling their information to others without them knowing.
More than one-quarter report often arriving at product detail pages from social media.
Only 18% of Americans say they don’t use smartphone banking, down from 28% in 2019.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.
Data security is a key driver of trust, but sizable portions of youth report having had their personal information compromised in a breach.
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.