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US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
These Retailers Enjoyed the Fastest Growth Last Year
Each of the top 10 registered gains of at least 40% in US retail sales.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
Advertisers Plan Greater Focus on DE&I in Marketing Strategies
A widespread organizational focus on DE&I should help protect against “value-washing.”
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
More Older Adults Are Watching Video on Non-TV Devices Every Day
Still, youth (18-34) are the most likely to do so, with 83% watching video on non-TV devices daily.
B2B Marketers Are Employing A Variety of Lead Nurturing Campaigns
Still, B2B marketers think they could be doing better with their nurture programs.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.