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Driving Growth Is The Biggest Challenge For US CMOsBrand, budget and ROI also feature prominently among CMOs' challenges.March 20, 2019
A majority (64%) of CMOs believe that one of their primary roles is delivering business growth. One of the ways that more than half (55%) of CMOs are boosting this growth is by investing in market penetration, according to the most recent results from The... READ MORE
These Were 2018’s Top Brands for Ad AwarenessDespite featuring heavily in other rankings, technology brands aren't highly represented in the ad awareness sweepstakesMarch 15, 2019
Technology brands have featured highly in word-of-mouth rankings, but they are losing out top spots to more established firms when it comes to ad awareness, according to the latest data from YouGov BrandIndex. Coming top of the list with its memorable... READ MORE
Amazon Cedes E-Commerce Customer Satisfaction CrownMembership-club brand Costco has taken the lead - and also ranks tops among Department and Discount stores.March 14, 2019
Amazon has for many years been the king of e-commerce by several measures, including brand valuation, where shoppers begin their searches, time spent on e-commerce websites, and even as a place for retailers to spend their advertising dollars. Jeff Bezos is... READ MORE
CMOs Upping Their Brand Investments, Seeing PayoffsGrowth in brand-related spend for February 2019 is almost twice the rate as five years ago.March 11, 2019
CMOs in the US are redoubling their brand efforts, according to the latest biannual CMO Survey [pdf]. Indeed, the latest edition reveals that CMOs are expecting their brand spend to rise by 9.3% in the next 12 months, outpacing comparable growth rates for... READ MORE
Study: Brands Lack the Meaningfulness Consumers DesireConsumers feel brands have power - with 55% believing they have a more important role than governments in creating a better future.March 6, 2019
People would not care if 77% of brands disappeared. However, more than three-quarters (76%) of consumers expect brands to contribute to their quality of life and well-being, according to a new report on meaningful brands from Havas. What exactly is meant by... READ MOREFeel Like You're Always Playing Catchup?
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