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Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated] Updated data on the impact coronavirus is having on consumers and marketers.

Let’s take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we’ve gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers... READ MORE
The Brand Takes Priority for CMOs

The Brand Takes Priority for CMOs Brand strategy ranked highest among the top 3 marketing capabilities in 2020 for enterprise company CMOs.

CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this... READ MORE
What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened?

What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened? About 6 in 10 (58% of) consumers are more likely to open emails with info about deals or discounts in the subject line.

With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press... READ MORE
In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic

In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic 3 in 4 marketers are prioritizing reconnecting with current customers during the pandemic.

The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent... READ MORE

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