There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Brand-Related Charts
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Majority of Online Shoppers Say They’d Switch Brands to Buy A Similar Product
Most say they’re likely to purchase a similar item if the item they want from a specific brand is not available online.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
Here Are the World’s 10 Most Valuable Brands in 2021
Apple remains the world’s most valuable brand again this year.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
Total global media ad spend is expected to exceed the $1 trillion mark for the first time in 2024.
Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
When it Comes to Brand Activism, Consumers Care Most About How Employees Are Treated
More than two-fifths of US consumers view social activism from brands positively.