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Consumers Expect Customer Service Agents to Know Their Engagement HistoryAround 4 in 10 consumers feel that customer service agents should have a history of their brand interactions online or on the phone. July 23, 2019

An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial... READ MORE

Who Are “Cuspers” and How Are They Spending Their Money?These consumers, ages 19-25, aren't that far behind the Millennial cohort in several categories.July 22, 2019

There has been a lot written about Millennials and Gen Zers, but what about those young adults who fall somewhere in between these two groups? Cuspers, as they have been dubbed, are those 19-25-year-olds who are just starting out in adulthood but have,... READ MORE

Consumer Trust in Brand Message Grows With Increased ExposureBrand message trust strengthens after being seen across three different channels. July 19, 2019

Brands cannot live on a good reputation alone; they need to earn consumers’ trust. Analysis in a new report [pdf] from Edelman shows that while two-thirds (67%) of global consumers say that while a good reputation will inspire them to try a product, they... READ MORE

The Failure to Make Websites Accessible is Leading to More LawsuitsMore than 10,000 ADA lawsuits were filed in 2018.

In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by... READ MORE

Social Intelligence Pros Say Customer Insight is Their Top ObjectiveBut this differs depending on function, with those in PR more likely prioritize informing campaign strategies.July 17, 2019

Influencer marketing is still all the rage, with the majority of brands who used influencers last year continuing to do so in 2019. There are several considerations that go into choosing the right influencer for a brand, with nearly all of the more than 250... READ MORE

Why Gen Z Is A Generation of CreativityHalf of Gen Zers believe they are more creative than previous generations.

Every generation believes they’ve got one up on the generations that came before them and the youths of Gen Z (the generation born roughly between 1995 and 2010) are no different. For this generation, it’s all about creativity, with a new study [download... READ MORE

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Consumers Expect Customer Service Agents to Know Their Engagement HistoryAround 4 in 10 consumers feel that customer service agents should have a history of their brand interactions online or on the phone. July 23, 2019

Who Are “Cuspers” and How Are They Spending Their Money?These consumers, ages 19-25, aren't that far behind the Millennial cohort in several categories.July 22, 2019

Consumer Trust in Brand Message Grows With Increased ExposureBrand message trust strengthens after being seen across three different channels. July 19, 2019

The Failure to Make Websites Accessible is Leading to More LawsuitsMore than 10,000 ADA lawsuits were filed in 2018.

Social Intelligence Pros Say Customer Insight is Their Top ObjectiveBut this differs depending on function, with those in PR more likely prioritize informing campaign strategies.July 17, 2019

Why Gen Z Is A Generation of CreativityHalf of Gen Zers believe they are more creative than previous generations.

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