![Data Hub: Coronavirus and Marketing [Updated]](https://www.marketingcharts.com/wp-content/uploads/2020/07/AdPerceptions-Regional-Local-Ad-Channels-in-H2-Aug2020.png)
Explore Our Insights
Articles
Sponsored
Featured
External Link
Customize Your Feed
By Category
By Date
Customize Your Feed
These Are Perceived to be the World’s Most Innovative Market Research Suppliers in 2020 Ipsos is considered the most innovative market research supplier again this year.
Although market research buyers’ and suppliers’ optimism about the industry remains steady despite the COVID-19 pandemic, the latest GRIT report [access page] shows that the research industry is not expected to emerge from the pandemic unscathed. Indeed, the... READ MORE
The Brand Takes Priority for CMOs Brand strategy ranked highest among the top 3 marketing capabilities in 2020 for enterprise company CMOs.
CMOs’ approach to strategy and budget has been necessarily impacted by the COVID-19 crisis. According to Gartner’s annual CMO Spend Survey [download page] for 2020, their priorities are changing, and almost half of CMOs (44%) face budget cuts this... READ MORE
Growth of the World’s Most Valuable Brands Slows – But Their Collective Value Still Hits $5 Trillion Amazon maintains its position as #1 in brand value, while TikTok proves a strong new entrant to the top 100.
In its latest Top 100 Most Valuable Global Brands 2020 report, BrandZ shows that the value of the world’s most valuable brands continues to grow – albeit more slowly than in recent years. The report indicates that the value of the top 100 brands grew... READ MORE
What Kinds of Post-Purchase Brand Emails Are Likely to Be Opened? About 6 in 10 (58% of) consumers are more likely to open emails with info about deals or discounts in the subject line.
With consumers’ inboxes overflowing with emails vying for their attention, consumers find only a few brand emails interesting enough to open. But one factor that may entice consumers to open a brand email is familiarity. Indeed, a recent survey [press... READ MORE
In-House Marketers Are Focusing on Existing Strengths Amid the Pandemic 3 in 4 marketers are prioritizing reconnecting with current customers during the pandemic.
The majority (58%) of in-house marketers think that selling existing products and services will be extremely important over the next 6 to 12 months, while fewer (43%) say the same about selling new products. These are just some of the findings from a recent... READ MOREFeel Like You're Always Playing Catchup?
Stay ahead of the curve with our free newsletter. It’s fast. It’s factual. And it’s clear
