Apple takes over from Amazon as this year’s leader.
Brand Loyalty & Purchase Habits Articles
Additional categories:
2 in 3 Likely to Abandon a Brand After a Poor Customer Service Experience
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Boomers Say They’re Less Brand-Loyal Than Others
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
What Drives Impulse Food & Beverage Purchases Online and Offline?
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
Millennials Are Increasingly Using Various Methods to Search for Things Online
About 1 in 6 Millennials has used an image search tool in the past month.
3 Points About Consumers and Direct Mail
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
E-Commerce: It’s Much Easier to Convert A Shopper to A Repeat Purchase Than A First One
The more a shopper buys, the more likely they are to make another purchase.
Consumers Say Loyalty Programs Impact Customer Retention
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
Here’s What Motivates Gen Zers to Engage with New Brands on Social
Gen Z wants discounts on necessary products from trustworthy brands.
Half of Consumers Say They Read Social Media Comments to Learn About Brands
Consumers are nearly twice as likely to agree than disagree that they prefer brand videos over static posts on social media.
Influencer Collaborations Work Most of the Time, Marketers Say
Influencers are best at delivering increased engagement, report marketers.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
More and More People Are Switching Brands and Retailers
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast Listeners Plan Major Purchases
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.