Apple remains at the top, while X (formerly Twitter) suffers a big fall.
Brand Loyalty & Purchase Habits Articles
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What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
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Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Retailers Diversify into New Revenue Streams
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
6 in 10 Adults Ages 55+ Feel They’re Not Accurately Represented in Marketing and Advertising. That Comes At A Cost.
Close to 6 in 10 have stopped buying a product or service due to feeling misrepresented or neglected by its advertising.
Retail CMOs Say Digital Ads Are Effective at Reaching New Audiences, But Not at Educating Them
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
Data Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
Stick with Your Stance Despite Blowback, Half of Consumers Tell Brands
Still, half will be less likely to buy a brand’s products or use their services if it takes a stand on a social issue they don’t agree with.
It’s Getting Pricier to Acquire and Retain Customers, B2C Marketers Say
A majority say that the cost of acquisition marketing has increased over the past year.
Consumers Say Gen Z Influences Their Shopping Behaviors
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
Half of American Adults Report Having Boycotted A Business
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
Subscription Businesses Are Prioritizing These Customer Growth Strategies
Almost two-thirds of subscription leaders expect an increase in churn this year.
YouTube Continues to Have Strong Appeal with Teens
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
CMOs Less Likely to See Barriers to Sustainability
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
These Industries Are Expected to Be the Biggest Spenders on Ads Next Year
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Subscription Fatigue? Not For Youth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
8 in 10 US Adults Accuse Brands of “Greedflation”
Rising prices are one of the top reasons for ceasing to buy from a brand.
Word-of-Mouth Seems to be More Influential Among Older than Younger Adults
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.