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Smart Speaker Owners Open to Discounts, Personalized Info From Brands

Smart Speaker Owners Open to Discounts, Personalized Info From Brands6 in 10 regular users of Smart Speakers will likely order something through their device in the next month.January 12, 2018

More than one-quarter of Alexa owners have asked their device about deals, recent research has revealed. Now, new data from Google and Peerless Insights indicates that Smart Speaker owners are most interested in receiving information about deals, sales and... READ MORE
E-Commerce in FMCG: 3 Trends to Know

E-Commerce in FMCG: 3 Trends to KnowOne-fifth of FMCG e-commerce orders are made as part of a subscription service.January 8, 2018

Online channels are fueling almost 90% of growth in the US FMCG market, and new data from Nielsen [download page] indicates that 87% of online orders are completed via home delivery as opposed to in-store or curbside pick-up. Here are 3 takeaways from... READ MORE
5 Things to Know About Smart Speaker Owners

5 Things to Know About Smart Speaker OwnersA look at the demographic composition of Smart Speaker households, along with 4 other insights into Smart Speaker households.December 28, 2017

Smart Speaker adoption reached almost 1 in 8 US Wi-Fi households (12.1%) in November, up from 11% in October and a 49% increase since June (8.1%), reports comScore in a new presentation [download page]. What’s more, one-quarter of Smart Speaker homes... READ MORE
B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over Pricing

B2B Tech Buyers Say They Prioritize Reliability and Ease of Use Over PricingPricing information is key in the consideration and decision stages, as are face-to-face meetings and customer reviews.December 18, 2017

Pricing information is important to B2B technology buyers when considering a vendor and making a final decision, but low cost claims take a backseat to other characteristics when buyers need to sell or justify their decision to other internal stakeholders or... READ MORE
People Still Say Traditional Media Ads Influence Them the Most

People Still Say Traditional Media Ads Influence Them the MostTV ads lead the way in purchase influence and trustworthiness, adults say.December 15, 2017

TV continues to be the single most influential advertising medium for US adults, details Clutch in recent survey results. Six in 10 respondents to Clutch’s survey said that TV ads influence them to make purchases, with print (45%) ads next on the list.... READ MORE
Podcast Listeners Open to Ads; Host-Read Perform Best

Podcast Listeners Open to Ads; Host-Read Perform BestOne study finds the majority of podcast ads outperforming pre-roll video ads across several brand measures.

Almost 8 in 10 podcast listeners ages 18-49 don’t mind ads or sponsors in podcasts they listen to regularly, as they know they support the podcast, per results from a Nielsen study [download page]. Roughly three-quarters also feel that that the... READ MORE

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