There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
Brand Loyalty & Purchase Habits Charts
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
These Brands Had the Fastest Growth in Consumer Buying Intent in 2021
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Majority of Online Shoppers Say They’d Switch Brands to Buy A Similar Product
Most say they’re likely to purchase a similar item if the item they want from a specific brand is not available online.
Are Marketers Underestimating the Power of W-O-M?
Fewer than 1 in 20 marketers believe consumers’ preferred way to learn about new brands and products is via word-of-mouth.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
When it Comes to Brand Activism, Consumers Care Most About How Employees Are Treated
More than two-fifths of US consumers view social activism from brands positively.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
3 in 10 Podcast Listeners Have Used a Promo Code Heard During an Episode
About 2 in 5 have purchased a product advertised on a podcast.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
The Top Reasons Why Advertisers Would Stop Working with A Media Partner
More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Vast Majority of Consumers Respond When Brands’ Personalization Goes Wrong
With a wealth of companies offering similar products and services, customer loyalty has become more important than...
What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests?
At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data...
US Online Shoppers Put Amazon Above Search Engines for Inspiration and Product Searches
The largest e-commerce retailer in the US appears to offer shoppers more than just fast shipping. US consumers see...