Apple remains at the top, while X (formerly Twitter) suffers a big fall.
Brand Loyalty & Purchase Habits Articles
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
More than 9 in 10 are already offering – or plan to offer – paid loyalty programs.
6 in 10 Adults Ages 55+ Feel They’re Not Accurately Represented in Marketing and Advertising. That Comes At A Cost.
Close to 6 in 10 have stopped buying a product or service due to feeling misrepresented or neglected by its advertising.
The most successful channel cited for reaching target audiences is Google, which 9 in 10 say meets or exceeds expectations.
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
Still, half will be less likely to buy a brand’s products or use their services if it takes a stand on a social issue they don’t agree with.
A majority say that the cost of acquisition marketing has increased over the past year.
Adults in the US, however, are less likely than others to say Gen Z influences where and how they shop.
Older adults are more likely than their younger counterparts to have boycotted a business and to believe that boycotts are effective.
Almost two-thirds of subscription leaders expect an increase in churn this year.
YouTube is favored more by teen boys than girls, with the opposite true of TikTok.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
The Retail industry will continue to be the biggest spender on advertising, but it will have one of the slowest rates of growth.
Relatively few Gen Zers feel overwhelmed by the amount of subscriptions currently available.
Rising prices are one of the top reasons for ceasing to buy from a brand.
A sizable portion of 18-29-year-olds report turning to TikTok for research before making a big purchase.