Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Brand Loyalty & Purchase Habits Articles
Additional categories: B2B | Brand Loyalty & Purchase Habits | Brand Metrics | Brand-Related | Customer Engagement | Customer-Centric | Digital | Industries | Lead Generation & Management | Video
Here Are Some Reasons Why Consumers Try New Brands
Just 1 in 5 consumers said they always look for specific brands when shopping online.
Advertisers Rate Their Most Effective Media Types Across Upper- and Lower-Funnel Goals
Digital video is perceived to be a strong performer, particularly in the early stages of the funnel.
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
Brand Reputation Matters in Online Purchase Decisions
When researching a company before buying from it, US consumers are most likely to be found seeking information about product quality.
Analysis Suggests More Channels Equals More Sales for B2B Companies
B2B customers report using 10 distinct channels to interact with suppliers over their decision journeys, up from 5 in 2016.
In the Trust Stakes, Word-of-Mouth Beats Websites, Which in Turn Top Ads
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.
What Might Cause You to Lose Your Customer’s Loyalty?
Most consumers will switch from their favorite brand if its quality declines.