Apple takes over from Amazon as this year’s leader.
Brand Loyalty & Purchase Habits Articles
Consumers appear slightly more likely to post reviews about good than bad customer service experiences.
Even in case where they might have some brand loyalty, Boomers appear willing to buy from competitors more than their younger counterparts.
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
Consumers are motivated by emotional and functional factors, though youth appear to be more susceptible to emotional drivers.
About 1 in 6 Millennials has used an image search tool in the past month.
The more distant the consumers’ relationship with the brand, the more direct mail is favored as a communication channel.
The more a shopper buys, the more likely they are to make another purchase.
Nine in 10 adults report having earned or redeemed a reward in the past 6 months.
Skepticism is highest among the youngest adults.
Gen Z wants discounts on necessary products from trustworthy brands.
Consumers are nearly twice as likely to agree than disagree that they prefer brand videos over static posts on social media.
Influencers are best at delivering increased engagement, report marketers.
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Almost half of online shoppers say they shop via social media.
Almost half of adults surveyed in February reported having recently shopped a different brand.
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.