Brand Loyalty & Purchase Habits Articles

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Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value

Only A Minority of IT Decision-Makers Say That Downloaded Content Provides Value

However, the majority of younger decision-makers find downloaded content to be valuable.

Email’s Still A Top Purchase Driver, but Not for Everybody

Email’s Still A Top Purchase Driver, but Not for Everybody

Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.

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