Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Brand Loyalty & Purchase Habits Articles
Additional categories: Boomers & Older | Brand Loyalty & Purchase Habits | Brand-Related | Cross-Media & Traditional | Customer Engagement | Customer-Centric | Demographics & Audiences | Digital | Loyalty & Rewards Programs | Social Media | Youth & Gen X
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
With Gaming on the Rise, What’s Motivating Players?
7 in 10 gamers play for stress relief or escapism.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Millennials Show Less Loyalty Than Others to Vehicle Brands
More than one-third of Millennial auto intenders are thinking of buying a vehicle from a manufacturer that is new to them.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
Retailers Bemoan Risk of Digital Experience Experimentation
Consumer behaviors and industry competition are forcing retailers to innovate rapidly.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.
What Might Cause You to Lose Your Customer’s Loyalty?
Most consumers will switch from their favorite brand if its quality declines.
Quality Drives Brand Loyalty, but Sense of Community Also Matters
Fostering a sense of community is especially important for Millennials.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Retailers Bemoan Risk of Digital Experience Experimentation
Consumer behaviors and industry competition are forcing retailers to innovate rapidly.
What Drives Trust in Businesses and Institutions?
Technology companies are considered the most trustworthy globally.
10 Subscription Business Benchmarks
Churn rates tend to be higher for B2C than B2B subscription businesses.