Influencers are best at delivering increased engagement, report marketers.
Brand Metrics Articles
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
Also: Amazon isn’t the only game in town.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Podcast listeners are tuning in more, enjoying more content options to choose from, and responding to ads.
Also, customer acquisition is a more important objective this year than customer retention.
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
Disney tops this latest list, while Amazon drops out of the top 10.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
95% of marketers do not believe that consumers carefully read privacy notices.
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Creating brand awareness is the most cited purpose of content marketing.