Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Brand Metrics Charts
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
Apple remains the world’s most valuable brand again this year.
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
The Cosmetics & Personal Care sector is considered the most intangible industry.
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
On the other hand, more than 3 in 4 consistently measure sales and revenues.
Google drops down to the #10 spot on the list.
More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.
Marketers and media agencies believe that targeting contributes to close to one-quarter of sales attributed to a campaign.
At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data is crucial to maintaining brand trust. The most recent Consumers Data Trust Index [download page] from Jebbit looks at how brands can lose the trust of...
Global ad spend is expected to grow by 9.1% year-over-year.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most...
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1...
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to...