Also, customer acquisition is a more important objective this year than customer retention.
Brand Metrics Articles
Additional categories: Analytics, Automated & MarTech | Brand Metrics | Brand-Related | Business of Marketing | Customer Engagement | Customer-Centric | Return on Investment
What Types of Videos Are B2B Buyers Watching?
Almost 9 in 10 B2B buyers report having watched video in the last 3 months for the purpose of learning about a product or service.
These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
These Brands Got the Most Love in Word-of-Mouth Conversations in 2021
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Here Are the Most “Relevant” Brands in the US in 2022
Apple retains the top spot, yet again.
How Can Marketers Gain Their Customers’ Data Privacy Trust?
95% of marketers do not believe that consumers carefully read privacy notices.
In the Trust Stakes, Word-of-Mouth Beats Websites, Which in Turn Top Ads
Millennials and Gen Xers seem to be the most trusting of word-of-mouth and online reviews.
Here’s What B2B Marketers Want Out of Their Content Efforts
Creating brand awareness is the most cited purpose of content marketing.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
It Sure Seems Pricing is Important to Video Streaming Subscribers
More US adults say that pricing options are important than original content when considering subscribing to a service.
B2B Marketing and Sales Leaders Focus on Pipeline Growth
One challenge: two-thirds admit that leads are assigned to the wrong owner either sometimes or more often.
These Are the Brands Consumers Feel the Strongest Connection With
Disney tops this latest list, while Amazon drops out of the top 10.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.