Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
Brand Metrics Charts
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Most Brands Say They Have A Distinct Voice, but Struggle to Keep it Interesting and Engaging
More than three-quarters of senior marketers surveyed say their organization has a distinct voice.
Here Are the World’s 10 Most Valuable Brands in 2021
Apple remains the world’s most valuable brand again this year.
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
The Top Reasons Why Advertisers Would Stop Working with A Media Partner
More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.
What do Marketers and Agencies Think is the Biggest Driver of Sales?
Marketers and media agencies believe that targeting contributes to close to one-quarter of sales attributed to a campaign.
What’s the Biggest Reason for Consumer Distrust of Brands’ Data Requests?
At a time when 7 in 10 consumers believe their data is less protected than in the past, how brands use consumer data is crucial to maintaining brand trust. The most recent Consumers Data Trust Index [download page] from Jebbit looks at how brands can lose the trust of...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Most Valuable Brands Enjoy Record Growth
The value of the world’s most valuable brands has grown considerably this year. This is per the latest Top 100 Most...
2 in 3 B2B Marketers to Up Their MarTech Spend
More than two-thirds (68% of) B2B marketers expect their digital marketing budgets to rise in the year ahead, with 1...
Pharma Enjoys Improved Reputation
The pharmaceutical industry hasn’t always had the best reputation. However, with pharmaceutical companies racing to...