Hint: Alphabet brands perform very highly on this measure.
Brand Metrics Articles
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Here’s What Drives Brand Lift in Emerging Media
Enjoyability has a bigger impact in driving brand familiarity than purchase intent.
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Consumers Build Trust in Companies Slowly – and Lose it Quickly
Data privacy is a key determiner of brand trust.
CMOs Report Falling Marketing Budgets
Some who had previously not felt an impact on their budgets from inflation are now reporting a negative one.
Where Are Businesses Seeing Opportunities with Video Marketing?
Businesses are hoping to boost online engagement through short-form and explainer videos.
Where Are Millennials Getting Shopping Inspiration These Days?
Celebrities and digital influencers aren’t top sources of shopping inspiration.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
82% of Marketers Say Content’s Importance As a Revenue Driver Has Grown
Almost 6 in 10 expect their content budgets to grow this year.
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.
B2C Marketers Say Their Media Strategies Are Far More Focused on Acquisition Than Retention
Two-thirds say that media marketing and advertising can make an impact on acquisition, and just 1 in 4 on retention.
Most Consumers Think Companies Take Brand Safety Issues into Account When Making Advertising Decisions
This could have implications for Twitter, with many advertisers concerned about reduced content moderation.
Gen Zers Ambivalent About Privacy Implications of Targeted Ads on Social Media
Most say these ads are sometimes an invasion of privacy, but that it depends.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
SMBs Struggling with Customer Acquisition; Hope to Improve Social Media Marketing Skills
The challenge that requires the most time and attention from SMBs is attracting new customers.
Most People Put A Premium on Brand Image and Responsible Actions
In the US, people’s opinions are split on whether they are willing to spend extra for a brand with an image that appeals to them.
82% of Marketers Say Content’s Importance As a Revenue Driver Has Grown
Almost 6 in 10 expect their content budgets to grow this year.
Trust Still Relies on Reliability and Transparency
There’s skepticism about business leaders’ ethics, but they’re still encouraged to speak out about societal issues.