There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
CSR & Environmental Charts
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
When it Comes to Brand Activism, Consumers Care Most About How Employees Are Treated
More than two-fifths of US consumers view social activism from brands positively.
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
3 in 4 Customers Have Ditched A Brand for One of These Reasons
Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying they stopped purchasing from a brand during the pandemic, brand trust is more important than ever. Recent data from YouGov reveals several reasons why...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...
4 in 10 Americans to Up Spend on Beauty and Grooming Products
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...
Consumers Want A Lot from Brands on the Sustainability Front
When it comes to challenges such as fighting climate change, the vast majority of consumers believe businesses need to be doing their part (86%) and put people and the planet ahead of profits (82%). Additionally, nearly 9 in 10 (88%) believe sustainability should be...
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Positive Consumer Sentiment for Amazon Grows
Consumers seem to have a bit of a love-hate relationship with Amazon. In the past, they've expressed that they can’t...
Half of Consumers Stopped Buying A Brand Due to the Pandemic
It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election,...
Quality and Governance Among Business’ Short-Term Data Priorities
Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data...