Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
CSR & Environmental Articles
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
Strategists believe their biggest opportunity is to work on upstream business insights.
Spending growth on DE&I initiatives is down, and CMOs are reporting less payoffs from their initiatives.
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Brands should listen to customer feedback and be more socially responsible, Millennials say.
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
Still, half will be less likely to buy a brand’s products or use their services if it takes a stand on a social issue they don’t agree with.
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
Not as much as shoppers in some other countries, according to a report.
CX and customer engagement issues are growing concerns, while COVID-related problems ease.