CSR & Environmental Charts

3 in 4 Customers Have Ditched A Brand for One of These Reasons

3 in 4 Customers Have Ditched A Brand for One of These Reasons

Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying they stopped purchasing from a brand during the pandemic, brand trust is more important than ever. Recent data from YouGov reveals several reasons why...

What Baby Boomers Want from Brands

What Baby Boomers Want from Brands

Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...

4 in 10 Americans to Up Spend on Beauty and Grooming Products

4 in 10 Americans to Up Spend on Beauty and Grooming Products

Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...

Consumers Want A Lot from Brands on the Sustainability Front

Consumers Want A Lot from Brands on the Sustainability Front

When it comes to challenges such as fighting climate change, the vast majority of consumers believe businesses need to be doing their part (86%) and put people and the planet ahead of profits (82%). Additionally, nearly 9 in 10 (88%) believe sustainability should be...

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