Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
CSR & Environmental Articles
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Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.
DE&I Initiatives Are Waning, US CMOs Say
Spending growth on DE&I initiatives is down, and CMOs are reporting less payoffs from their initiatives.
Eco-Conscious FMCG Shoppers on the Rebound
The most sustainable shoppers in FMCG could account for $1 trillion in spending in 5 years’ time.
Here’s What Consumers Say Impacts Their Loyalty to Brands
The leading reason why consumers would switch brands is due to product quality, but better deals and experiences would also sway many.
CMOs Less Likely to See Barriers to Sustainability
Some 81% of senior marketers agree that their business will undergo a fundamental pivot in response to climate change.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Here’s What Millennials Say They Want from Brands
Brands should listen to customer feedback and be more socially responsible, Millennials say.
Data Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.
Stick with Your Stance Despite Blowback, Half of Consumers Tell Brands
Still, half will be less likely to buy a brand’s products or use their services if it takes a stand on a social issue they don’t agree with.
Which Video Types Are Proving Effective for Content Marketers?
Social media videos and case studies/customer stories lead the way in perceived effectiveness.
Baby Boomers Are Frequent Online Shoppers, Present Lucrative Market
Almost one-quarter of Baby Boomers worldwide report having high purchase power, triple the rate of Gen Zers.
The US’ Pay-TV Penetration Rate Continues to Fall
Some 64% of TV households subscribe to pay-TV, down from 78% in 2018.
How Do People Want to Learn About Brands’ Sustainability Efforts?
Almost 7 in 10 adults agree that businesses have a responsibility to reduce their environmental impact and promote sustainability.
Are Fashion Shoppers in the US That Concerned with Sustainability?
Not as much as shoppers in some other countries, according to a report.
A Long List of Concerns Worry CMOs and Brand Managers
CX and customer engagement issues are growing concerns, while COVID-related problems ease.