A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Consumers are increasing their focus on the necessities.
Most consumers will switch from their favorite brand if its quality declines.
B2C marketers also find new social networks and experiential content to be effective.
Fostering a sense of community is especially important for Millennials.
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
However, that percentage is higher among consumers in many other countries.
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying...