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These Emotions Are Said to Have the Greatest Influence on Brand Loyalty

These Emotions Are Said to Have the Greatest Influence on Brand Loyalty"Emotionally engaged" consumers tend to be younger and value personalization and reciprocity of their loyalty.December 13, 2017

Emotions are greater drivers of brand loyalty than rational factors such as price competitiveness or brand values including social responsibility, new research from Capgemini [pdf] has found. But while emotions were seen as the primary driver of loyalty... READ MORE
Business Credibility: Who Should Do The Talking?

Business Credibility: Who Should Do The Talking?Companies are facing an "authenticity gap." What can they do to mitigate it?October 4, 2017

Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care.... READ MORE
1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data Breach

1 in 12 Americans Say They’ve Boycotted A Brand Due to A Data BreachThe most common reason for boycotting a brand, though, is due to a political position it has taken.September 21, 2017

One-third of Americans have stopped using a brand as a direct result of a scandal, according to new research from YouGov [download page]. Politics emerges as the top offender, with 51% of brand boycotters saying they’ve stopped using a brand due to its... READ MORE
Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG ShoppingStore brands hold particularly appeal with youth, who factor private label selection into their store choices.August 15, 2017

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery... READ MORE
CEO Activism: The Issues Americans Do and Don’t Want to Hear About

CEO Activism: The Issues Americans Do and Don’t Want to Hear AboutThere doesn't seem to be much appetite for CEOs to speak out about issues such as gun control and refugees.July 31, 2017

Some 35% of American adults believe that CEOs have a responsibility to speak about issues that are important to society, and 42% believe that CEOs now have more of a responsibility to speak out than they used to, according to a study from Weber Shandwick... READ MORE

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