A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
CSR & Environmental Articles
Additional categories: Brand-Related | CSR & Environmental | Customer-Centric | Demographics & Audiences | Industries | Retail & E-Commerce | Spending Trends | Youth & Gen X
What Do People Want Brands to do About the War in Ukraine?
There is less need to voice support than to offer tangible assistance to humanitarian efforts, people say.
Consumers Say Their Favorite Brands Reward Them for Their Loyalty
There’s been a substantial increase in the share of consumers who would feel closer to a brand if it provided extra value to them to stay loyal.
Concern over the Environmental Impact of Marketing Activities Seems to Wane
Fewer than 1 in 5 marketers say they’re adopting climate-related goals in marketing.
Youth Seem Hard to Please in Their Customer Interactions
Fewer than half of Gen Zers are satisfied with their interactions with retail companies.
Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities.
What Might Cause You to Lose Your Customer’s Loyalty?
Most consumers will switch from their favorite brand if its quality declines.
B2C Marketers Tout Coming Impact of “Brandstanding”
B2C marketers also find new social networks and experiential content to be effective.
Quality Drives Brand Loyalty, but Sense of Community Also Matters
Fostering a sense of community is especially important for Millennials.
2 in 3 Gen Xers Prefer to Buy from Sustainable Brands
There has been noticeable growth in the share of Gen Xers who prefer purchasing from sustainable brands.
4 in 5 Consumers in the US Say They’d Stop Using A Product They Discovered Damages the Environment
However, that percentage is higher among consumers in many other countries.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
3 in 4 Customers Have Ditched A Brand for One of These Reasons
Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying...