Gen Zers are less likely than older adults to say that various factors are more important than price in their purchase decisions.
CSR & Environmental Articles
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Super Bowl 2024 Data [Updated]
A record number of Americans watched the big game. So which ads fared best? Depends on the metric…
7 in 10 Consumers Say They Tend to Buy Brands That Reflect Their Personal Values
Within just the past 3 months, almost one-quarter claimed to have stopped using a company due to its stance on a particular issue.
The Core Problems CEOs Want Their Marketing Teams to Solve
CEOs are looking for marketing to drive growth and market share.
Email’s Still A Top Purchase Driver, but Not for Everybody
Social media ads and posts hold more sway among younger generations, who appear to be more brand-loyal than their older counterparts.
Some Social Media Platforms Are Growing as Brand Engagement Destinations
YouTube now challenges Facebook as the top social platform for brand engagement.
What Does Brand Authenticity Mean to Consumers?
Authenticity is more likely to be associated with honesty and integrity than with purpose or CSR efforts.
More Consumers Say They’d Pay A Premium for Trusted Brands
Older consumers are more likely than their younger counterparts to put a premium on a product’s country of origin.
Brands’ Portrayal of Women in Advertising Affects Their Purchase Decisions
Adult women feel that older women ages 50+ are presented authentically in media and advertising less than a third of the time.
Support Wanes for Businesses Taking A Stance on Current Events
Some 41% of adults think that businesses should take a public stand, down from 48% last year.
What Skills Are Most Important for Strategists?
Strategists believe their biggest opportunity is to work on upstream business insights.
DE&I Initiatives Are Waning, US CMOs Say
Spending growth on DE&I initiatives is down, and CMOs are reporting less payoffs from their initiatives.
How Much Does Programmatic Out-of-Home Cost?
The average CPM for programmatic OOH inventory rose to $7.24 in H2 2023.
Americans Retain Favorable Opinions of Small Business
Large corporations continue to suffer from poor reputation.
B2C Brands Are Still Enjoying Success with Email
9 in 10 B2C marketers are using personalization in their cross-channel campaigns.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Here’s What Millennials Say They Want from Brands
Brands should listen to customer feedback and be more socially responsible, Millennials say.
Data Security, Customer Experience Key to Consumer Trust in Business
Half of consumers surveyed have had an experience with a company that damaged their trust and relationship with it.