CSR & Environmental Charts

What Are the Main Drivers of Brand Trust?

What Are the Main Drivers of Brand Trust?

Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...

Crises Lead to Increased Focus on Brand Safety

Crises Lead to Increased Focus on Brand Safety

With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...

Which Consumer Buying Changes Are Likely to Stick?

Which Consumer Buying Changes Are Likely to Stick?

The vast majority (78%) of consumers have come to prefer online shopping for specific items over the course of the past 6 months, according to a Cheetah Digital report [download page] on the digital consumer trends that are set to outlast the pandemic. Among the more...

Positive Consumer Sentiment for Amazon Grows

Positive Consumer Sentiment for Amazon Grows

Consumers seem to have a bit of a love-hate relationship with Amazon. In the past, they've expressed that they can’t live without the company, yet, at the same time, have exhibited waning positivity about its ethics. But no matter what reservations consumers have...

Half of Consumers Stopped Buying A Brand Due to the Pandemic

Half of Consumers Stopped Buying A Brand Due to the Pandemic

It’s become a cliche to say that 2020 was an unprecedented year. US consumers were faced with a contentious election, social unrest and, of course, an ongoing pandemic that, along with threatening the health of the population, also took a financial toll on many....

Quality and Governance Among Business’ Short-Term Data Priorities

Quality and Governance Among Business’ Short-Term Data Priorities

Some 7 in 10 business leaders report that their response to the pandemic would have been aided by better data insights. This is per a report [download page] from Experian that not only looks at the impact data quality has on businesses, but also their data management...

CMOs Look to Sharpen Their Operations and Execution Skills

CMOs Look to Sharpen Their Operations and Execution Skills

There is an ongoing concern that marketers do not have all the skills needed to succeed in the digital age as well as get the most out of the marketing technologies that exist to make their jobs easier and more effective. But it’s not just marketers that might need to...

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

How Are Hispanics Shopping for Beauty & Cosmetics Products?

How Are Hispanics Shopping for Beauty & Cosmetics Products?

When it comes to purchasing cosmetics, Hispanic-Americans look to companies that not only are diverse in their skin tone offerings but also offer versatility. Here’s a closer look at what Hispanics in the US value in cosmetic companies and products, and where they...

How Can Brands Better Reflect Consumer Values?

How Can Brands Better Reflect Consumer Values?

While it’s true that there are certain groups of Americans who feel vastly underrepresented in advertising, it appears advertisers are not doing an adequate job of representing US consumers as a whole. All in all only about 1 in 10 (9%) of the almost 21,000 Americans...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

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