About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
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Half of Youth More Likely to Buy Products from Brands with Inclusive Ads
However, inclusive ads have no impact on the likelihood of purchasing a brand for the majority of older adults.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
When it Comes to Brand Activism, Consumers Care Most About How Employees Are Treated
More than two-fifths of US consumers view social activism from brands positively.
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
3 in 4 Customers Have Ditched A Brand for One of These Reasons
Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying they stopped purchasing from a brand during the pandemic, brand trust is more important than ever. Recent data from YouGov reveals several reasons why...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is considered a Baby Boomer and this generation maintains more than half of the household wealth in the US. So, what do brands need to know about this generation...
4 in 10 Americans to Up Spend on Beauty and Grooming Products
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming products. In fact, data [press release] from NCSolutions shows that two-thirds of adults buy products they have recently seen ads for. While...
Consumers Want A Lot from Brands on the Sustainability Front
When it comes to challenges such as fighting climate change, the vast majority of consumers believe businesses need to be doing their part (86%) and put people and the planet ahead of profits (82%). Additionally, nearly 9 in 10 (88%) believe sustainability should be...
What Are the Main Drivers of Brand Trust?
Fewer than one-quarter of consumers in the US feel they are more in control of their data than they were a year ago. With consumers feeling like they have little control over the way their data is used by companies, it stands to reason that respect for consumers’ data...
Crises Lead to Increased Focus on Brand Safety
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers, media owners and agencies are having a look at brand safety and the changes they have to make during this time. Here are some of the approaches they...
Here’s How Marketing Budgets Are Being Divvied Up Across Online and Offline Channels
The largest share of online budgets is being spent on paid social, while events get the biggest piece of the offline pie.
What’s The Most Over-Used Buzzword in Advertising?
It’s not “cookieless” – although if you guessed that you’d have quite a lot of company.
B2B Marketers Intend to Implement Separate ABM Metrics, but Face Obstacles
6 in 10 B2B marketers intend to implement separate ABM measurement and analysis in the next year.
3 in 4 Customers Have Ditched A Brand for One of These Reasons
Brand trust is imperative in making businesses successful in the global market, and, with half of consumers saying...
What Baby Boomers Want from Brands
Baby Boomers still hold a significant portion of purchase power in the US. Approximately 1 in 6 Americans is...
4 in 10 Americans to Up Spend on Beauty and Grooming Products
Some 67% of US adults think that advertising is an important influence when it comes to choosing beauty and grooming...