Almost half agree that they’re finding it harder to act sustainably recently due to social or financial constraints.
CSR & Environmental Articles
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How Much Do Consumers Want Sustainability in Fashion?
Consumers want to support sustainability in the fashion industry, but not always with their wallets.
WOM: Recommendations from Family & Friends Still Hold Great Sway
About 7 in 10 adults say they’ve bought products or services based on recommendations from family.
Sustainable Digital Advertising: How Far Off is the Industry?
Almost half of US digital marketers don’t have plans in place to reduce the carbon emissions generated by digital campaigns to net zero.
Sustainability-Marketed Products Accounted for 17% of CPG Sales Last Year
Sustainability-marketed products have accounted for almost one-third (32.1% share) of CPG market growth in the period from 2015-2021.
Roe v. Wade: Should Brands Take Action on the Recent Supreme Court Decision?
Both consumers and marketers are hesitant when it comes to companies taking a stance.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
Advertisers Plan Greater Focus on DE&I in Marketing Strategies
A widespread organizational focus on DE&I should help protect against “value-washing.”
Almost 1 in 4 US Adults Don’t Believe Brands’ Sustainability Claims
Skepticism is highest among the youngest adults.
For Many Americans, Trust in Businesses Must Be Earned
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
When People Talk About Convenience in Online Shopping, What Do They Mean?
Sure, home delivery and free shipping are important. What about website search tools?
We’re Spending Less of Our Online Time with Social Media
The pandemic gave a big boost to our appetite for Entertainment content online.
B2B Marketers Plan Greater Use of Incentives in Channel Partner Programs
Almost two-thirds (64%) intend to increase their channel marketing budget, and virtually all expect partner-attributed revenue to grow.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.