77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.
Brand-Related Charts
As Podcast Listening Goes Mainstream, Audiences of All Ages Are Tuning In
About 3 in 10 adult podcast listeners in the US listen to podcasts at least 10 times per month.
2021’s Top Brands Ranked by Customer Loyalty
Amazon has retained its spot at #1 for the fifth consecutive year.
Intangible Asset Values Grow During the Pandemic; Microsoft Leads All Companies
The Cosmetics & Personal Care sector is considered the most intangible industry.
What are the Top Challenges to Building Trust in Business?
Close to three-quarters of business executives recognize that trust in a business can strengthen customer loyalty.
When it Comes to Brand Activism, Consumers Care Most About How Employees Are Treated
More than two-fifths of US consumers view social activism from brands positively.
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
3 in 10 Podcast Listeners Have Used a Promo Code Heard During an Episode
About 2 in 5 have purchased a product advertised on a podcast.
Apple Remains the Brand Resonating Most with Consumers During COVID
Google drops down to the #10 spot on the list.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
The Top Reasons Why Advertisers Would Stop Working with A Media Partner
More than 4 in 10 advertisers would stop working with a media partner due to brand safety issues.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Digital Audio Still Mostly Funded by Subscriptions, but Ads’ Role Forecast to Climb
Subscription revenues are expected to peak at 63.9% share of total US digital audio revenues this year.
Brands Are Posting More Instagram Stories, but Their Reach Remains Lower Than Feed Posts
Instagram feed posts reach about twice as many users as Stories.
As DE&I Grows in Importance, Where Are Marketers Facing Obstacles?
More than two-thirds of senior marketers surveyed say that DE&I is a priority for their company.
1 in 5 CMOs Almost Never Measure Customer Lifetime Value
On the other hand, more than 3 in 4 consistently measure sales and revenues.
3 in 10 Podcast Listeners Have Used a Promo Code Heard During an Episode
About 2 in 5 have purchased a product advertised on a podcast.