Predictably, TikTok users generally oppose the ban, but not all know that the app’s parent company is based in China.
Regulatory Articles
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Americans Favor More Regulation of Social Media, Are Split on Its Impact on Humanity
Social media is ranked as one of the top industries that Americans want to be more highly regulated.
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How Are Marketers Adapting Their Strategies to Confront Consumers’ Inflation Concerns?
There seems to be room to implement more granular marketing strategies related to inflation.
SMB CMOs Try to Stay on Top of Expanding Set of Channels, Mountain of Data
Two-thirds said they have overwhelmed by the amount of marketing data available in recent years.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Consumers Say Brands’ Actions with Data Can Improve Trust
Consumers are skeptical about brands’ transparency when it comes to use of personal data.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
8 in 10 Adults Believe Brands Should Worry About Ad Adjacency
77% of adults familiar with Facebook feel that the company cares more about making money than protecting the people who use its products or platforms.
A New Breed of B2B Decision-Makers?
The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...
Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences
Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but significantly fewer feel that they are able to do this effectively, finds Xandr in its 2020 Relevance Report [pdf]. Here’s a look at how advertisers are...
CDP Users See Benefits to Online Sales
Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...
Retention Now A Bigger Personalization Priority Than Acquisition
About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is according...
TV Viewers Continue to Prefer Ad-Supported Platforms
Roughly 6 in 10 would rather save $4-5 off their subscription than pay that money to avoid ads.
Facebook Deemed to Deliver Highest ROI for SMBs
Direct mail is also among the most-used and highly-touted advertising channels.
Growth of Commercial MarTech Use Spurs More Replacements
Almost 90% of those who replaced one or more tools chose a commercial application as the replacement.
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year...
7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data
Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%)...