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Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Which Marketing Responsibilities Will Be More Important in 5 Years’ Time? Sustainability is expected to become more important for marketers over the next 5 years.

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading... READ MORE
Marketers Chase First-Party Data More Aggressively

Marketers Chase First-Party Data More Aggressively In responding to regulations, many have used external experts, first-party data and agile approaches to stay ahead.

With Europe’s GDPR and California’s CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10... READ MORE
Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020

Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020 CCPA data subject requests peaked in January, right after regulations took effect. But 'do not sell' requests may be holding steady.

When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new regulations. With the first quarter under the new... READ MORE
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies 8 in 10 consumers say they are more concerned about the privacy of their data than they used to be.

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6... READ MORE
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social Almost half of Inc. 500 executives surveyed believe the value of free social media has leveled off.

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption... READ MORE
7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data

7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data 3 in 4 consumers say companies should tell them what is being done with their personal data.

Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite... READ MORE

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