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What Might Be the Biggest SEO Trends Over the Next 3 Years?

What Might Be the Biggest SEO Trends Over the Next 3 Years?SEO pros believe overall page content is the most heavily weighted ranking factor. September 23, 2019

Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That’s according to a recent survey from SparkToro, which also found that only 7.4% of SEO pros feel that Google’s... READ MORE
The Failure to Make Websites Accessible is Leading to More Lawsuits

The Failure to Make Websites Accessible is Leading to More LawsuitsMore than 10,000 ADA lawsuits were filed in 2018.July 19, 2019

In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by... READ MORE
Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019

Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019It remains the highest audience data priority for marketers for the third consecutive year.March 26, 2019

As marketers continue personalizing the customer experience, one of their biggest challenges is telling the right story with their data. But are they investing to overcome this hurdle? Possibly so, according to a new report [pdf] from the IAB, as... READ MORE
Trust and Transparency Key to Success for Influencer Marketers

Trust and Transparency Key to Success for Influencer MarketersBetter data and metrics will improve transparency and authenticity - but ROI remains elusive.December 21, 2018

More than half of marketers (56%) cite changing expectations from digital native consumers as one of the biggest drivers of change, per a recent report [download page] from Econsultancy’s Influencer Intelligence. These young consumers prefer more... READ MORE
B2C Marketers Try to Stand Out From the Crowd to Acquire Customers

B2C Marketers Try to Stand Out From the Crowd to Acquire CustomersA heavy reliance on discounts and promotions may not be helping matters.November 14, 2018

Eight in 10 digital marketers are feeling greater pressure this year than last to meet acquisition and revenue goals, and many feel that they’re “running on a never-ending hamster wheel.” So finds SheerID in a survey [download page] fielded... READ MORE
Digital Advertisers Hope to Better Dynamically Segment Audiences

Digital Advertisers Hope to Better Dynamically Segment AudiencesAI might prove beneficial in this effort, as well as by dynamically powering creative.September 20, 2018

The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey [download page] conducted by Econsultancy for MediaMath. With that in mind, it’s interesting to look at... READ MORE

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