A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences

Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences

Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but significantly fewer feel that they are able to do this effectively, finds Xandr in its 2020 Relevance Report [pdf]. Here’s a look at how advertisers are...

Retention Now A Bigger Personalization Priority Than Acquisition

Retention Now A Bigger Personalization Priority Than Acquisition

About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is according...

Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?

Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading marketers...

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies

About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10...

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social

Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...

CCPA: Are Businesses Ready?

CCPA: Are Businesses Ready?

The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent...

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