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B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend

B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key TrendInfluencer marketing strategies are evolving around integration rather than emerging tech.January 5, 2018

Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations... READ MORE
Few B2B Marketers Report Using More Sophisticated MarTech Features

Few B2B Marketers Report Using More Sophisticated MarTech FeaturesSurprisingly few say they're using lead scoring/grading tools.January 3, 2018

B2B marketers are prioritizing data-driven marketing, but are not yet making full use of the tools available to them, according to results from a recent Dun & Bradstreet (DnB) study [download page]. Based on a survey conducted among 164 B2B marketers by... READ MORE
What Are Marketers’ Top Industry Concerns Heading Into 2018?

What Are Marketers’ Top Industry Concerns Heading Into 2018?The duopoly is a concern. But it's not the biggest.December 11, 2017

Forget ad blocking – or even ad fraud. Those are low on the totem pole of industry issues causing concern for marketers and advertisers as they draw up their marketing plans for 2018. Instead, viewability and accurate measurement is the biggest cause... READ MORE
Business Credibility: Who Should Do The Talking?

Business Credibility: Who Should Do The Talking?Companies are facing an "authenticity gap." What can they do to mitigate it?October 4, 2017

Companies around the world are facing an “authenticity gap,” argues FleishmanHillard Global Intelligence in a recent report [pdf], as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care.... READ MORE

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