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A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences

Video Advertisers Say They’re Not Yet Effectively Reaching the Right Audiences

Some 8 in 10 US advertisers agree on the importance of reaching the right audience with their video ad efforts, but significantly fewer feel that they are able to do this effectively, finds Xandr in its 2020 Relevance Report [pdf]. Here’s a look at how advertisers are...

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