Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It

Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...

The Building Blocks of Consumer Trust in Brands

The Building Blocks of Consumer Trust in Brands

The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...

What Might Be the Biggest SEO Trends Over the Next 3 Years?

What Might Be the Biggest SEO Trends Over the Next 3 Years?

Some two-thirds (66.3%) of SEO professionals say they believe Google’s weighted ranking factors vary widely depending on the query. That's according to a recent survey from SparkToro, which also found that only 7.4% of SEO pros feel that Google’s rankings are...

The Failure to Make Websites Accessible is Leading to More Lawsuits

The Failure to Make Websites Accessible is Leading to More Lawsuits

In a time when large companies are having substantial fines levied on them for breaching GDPR regulations, it’s important to remember that data privacy isn’t the only area where businesses need to be diligent. Website accessibility is another area covered by...

Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019

Cross-Channel Measurement and Attribution to Keep Marketers Busy in 2019

As marketers continue personalizing the customer experience, one of their biggest challenges is telling the right story with their data. But are they investing to overcome this hurdle? Possibly so, according to a new report [pdf] from the IAB, as organizations invest...

Digital Advertisers Hope to Better Dynamically Segment Audiences

Digital Advertisers Hope to Better Dynamically Segment Audiences

The vast majority (91%) of advertisers agree to some extent that they put the customer first in all their marketing efforts, according to a survey [download page] conducted by Econsultancy for MediaMath. With that in mind, it's interesting to look at what advertisers...

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