Some 75% of marketers experience a reduction in time managing customer data as a result of their customer data platform (CDP). This is just one of the many benefits to be gained from CDPs as established in a new report [pdf] from Advertiser Perceptions and Treasure...
Regulatory Articles
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Retention Now A Bigger Personalization Priority Than Acquisition
About three-quarters (74%) of e-commerce leaders say their company has a website personalization strategy in place. During COVID-19, customer retention has become the motivation behind the website personalization strategy for many of these companies. This is according...
Which Marketing Responsibilities Will Be More Important in 5 Years’ Time?
Nine in 10 (92%) marketers believe that marketing is vital to the success of their business. Not only that, but a large majority (82%) also feel that the role of marketing is valued in their business, per a new survey [download page] of close to 700 leading marketers...
Marketers Chase First-Party Data More Aggressively
With Europe's GDPR and California's CCPA being in place for some time, marketers are able to take stock of the impact. Fortunately, some two-thirds (67%) of marketers see recent privacy regulations as positively impacting marketing, while 9 in 10 (92%) are confident...
Deletion Requests Most Popular CCPA Demand from Consumers in Q1 2020
When the California Consumer Privacy Act (CCPA) went into effect on January 1, 2020, many affected businesses were not completely prepared for the changes and were short of being compliant with the new regulations. With the first quarter under the new regulations done...
2 in 3 Consumers Consider It A Risk to Give Personal Information to Companies
About 9 in 10 consumers are concerned about the privacy of their data, and 80% report they are more concerned about the privacy of their data than they used to be. Indeed, in a survey [download page] of more than 1,000 US adults, Yes Marketing found that 6 in 10...
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year prior (94%). And although LinkedIn and Facebook remain the social media platforms of choice for these fast-growing companies, Instagram adoption is on the...
7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data
Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%) marketing executives agree to the same extent, per a survey [download page] of 2,000 US adults and 500 marketing executives by Braze. C-suite marketing...
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are more susceptible to this than others. In a survey composed mostly of publishers and agencies, Integral Ad Science (IAS) found that programmatic...
Three in 5 Businesses Report a High Level of Maturity in Identifying Customers Across Channels
One of the things that customers say helps them feel like individuals is for companies to recognize their activities across all channels. Business executives appear to understand this, with a study [download [age] from Merkle finding that the majority of marketing...
The Building Blocks of Consumer Trust in Brands
The majority of Americans say they do not have much (29%) or any (25%) trust that corporate America will do what is right. Yet about three-quarters (74%) say they trust individual brands to deliver consistently on what they promise, and more than half say that a brand...
CCPA: Are Businesses Ready?
The California Consumer Privacy Act (CCPA) took effect at the beginning of this year. With it came more stringent privacy protections for California residents as well as potential changes to the way businesses that do business in or have customers in California obtain...
How Do Journalists Feel About PR Pros?
Only about one-third consider company PR pros to be credible sources for their reporting.
How is Signal Loss Impacting Ad Spending Plans?
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Brands Aren’t Just Targeting Young People with Influencers
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Inc. 500 Companies Increase Their Use of Instagram, See Value in Paid Social
Fully 95% of Inc. 500 companies used at least one social media platform in 2019, largely consistent with the year...
7 in 10 Consumers Believe They Should Be Compensated for Their Personal Data
Four out of 5 US adults believe it’s very important that their data is kept private. However, far fewer (29%)...
Media Quality Issues Persist: Here’s What Publishers and Agencies Are Doing About It
Poor media quality, including ad fraud, can lead to distrust and eventually threaten brand safety. Some platforms are...