Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands

Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands

Driven by the desire to save money, nearly all US shoppers say they purchase private label or store brands. And, with close to half of Americans reporting that they are spending less money this year than they have in the past, it is no surprise that 9 in 10 consumers...

Consumers Expect Customer Service Agents to Know Their Engagement History

Consumers Expect Customer Service Agents to Know Their Engagement History

An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial and CFI...

Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Even Affluents Are Engaging in CPG Deal-Seeking Behavior

Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...

Private Label Purchase Intent, Value Perception Remain High

Private Label Purchase Intent, Value Perception Remain High

Favorable economic conditions aren't blunting consumers' appetite for private label products. In fact, 83% of adults surveyed by IRI [pdf] in Q3 2018 reported buying private label products to save money, while 73% said they try new, lower-priced brands to save money....

Pin It on Pinterest