Store Brands Charts

Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG Shopping

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as...

Store Brands Account for One-Fifth of FMCG Dollar Sales

Store Brands Account for One-Fifth of FMCG Dollar Sales

More than 8 in 10 American adults plan to buy private label in order to save money, according to recent research from IRI. Recent data from Nielsen [download page] indicates that some FMCG channels are benefiting more from private label than others. Overall, store...

Most Shoppers Continue to Engage in Deal-Seeking Behavior

Most Shoppers Continue to Engage in Deal-Seeking Behavior

Shoppers late last year were feeling optimistic about their finances this year, reports IRI in newly-released data, noting that 70% of those surveyed in Q4 felt that their household finances would improve in the coming 6 months. But that hasn't stopped them from...

What Are Millennials’ Most Important Life Aspirations?

What Are Millennials’ Most Important Life Aspirations?

Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for 28% of Americans of this age, according to a study [pdf] from...

Global Consumers’ Perceptions of Private Label Products

Global Consumers’ Perceptions of Private Label Products

Source: Nielsen [download page] Notes: Two-thirds of online consumers surveyed in 60 countries (74% in the US) around the world somewhat or strongly agree that private labels are usually extremely good value for the money, according to Nielsen's report, and 65% agree...

CPG Brand Loyalty On the Rise, Though Consumers Still Seek Value

American consumers are showing more loyalty to regular CPG brands than they did 3 years ago, according to new survey results from IRI Worldwide. Some 39% of respondents indicated that they are trying new brands priced below regular brands, down from 46% reporting this...

Consumer Spending Trends: Deal-Seeking Behavior Prevalent

Consumers are more likely to be found shopping around for deals than making impulse purchases and going shopping just for fun, details Gallup in newly-released survey results. Some 83% of respondents reported having purchased generic or store brand goods during the 4...

Fewer Americans Report Cutting Back on Pay-TV, Print Subscriptions

Fewer Americans are reporting a cutback in small-ticket purchases compared to a year ago, finds Harris Interactive in its latest survey of spending and saving behavior. That extends to their media subscriptions: the June survey found 24% reporting having canceled one...

Consumers’ Spending Behavior, Outlook Remain Modest

Americans ended 2013 slightly less likely to have been cutting back on small-ticket items to save money than they had been earlier on in the year, reports Harris Interactive in recent survey results. But compared to a year earlier, the December results show a...

Pin It on Pinterest