Last year saw US CPG dollar sales rise by an astounding 10.4% over 2019, continuing the growth trend experienced since 2017 but far exceeding the growth rate seen in the past. This is according to a recent study [pdf] from IRI and Boston Consulting Group (BCG) that...
Driven by the desire to save money, nearly all US shoppers say they purchase private label or store brands. And, with close to half of Americans reporting that they are spending less money this year than they have in the past, it is no surprise that 9 in 10 consumers...
While more US adult consumers are increasing their spending than cutting back, that doesn’t necessarily mean they're being more liberal with their spending on name brands. In fact, a report [pdf] from IRi reveals that not only are consumers buying private label...
In a time when more US consumers across all income levels are turning to private labels in an effort to save money, there has also been a rise in premium private label sales. The growing interest in premium private label products, according to new data from Nielsen,...
An overwhelming majority (95%) of retail customers say they try to resolve an issue online at least some of the time, with two-fifths (42%) trying to resolve their issue online first most of the time. That being said, a new survey [download page] by Radial and CFI...
Shoppers in the US will spend more on Prime Day this year than they did in 2018. In a survey of Amazon Prime members from Profitero, three-quarters (76%) plan on shopping on Prime Day in 2019, with 56% of those who shopped Prime Day last year saying they plan to spend...
Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial difficulties that have led many to look for ways to save money in order to make ends meet. It turns out that this deal-seeking behavior is not necessarily...
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost three-quarters (72%) within the next 5 years, according to survey results [download page] from Feedvisor. Smart speakers like the Amazon Echo are becoming...
Favorable economic conditions aren't blunting consumers' appetite for private label products. In fact, 83% of adults surveyed by IRI [pdf] in Q3 2018 reported buying private label products to save money, while 73% said they try new, lower-priced brands to save money....
Almost half (47%) of American adults are making sacrifices to make ends meet, and 44% say their household's financial health is strained, according to research from IRI [pdf]. The study reveals that Retirees & Seniors are the least likely to have to make...
CPG brands have been challenged in recent years by the ascent of private label brands, and new research from The Integer Group finds little solace for name brands. The latest Checkout report [download page], based on a survey of 1,215 adults, finds that one-third are...
Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as...
Only about one-third consider company PR pros to be credible sources for their reporting.
More than 3 in 4 ad buyers are adjusting their programmatic vs. direct strategies.
Youth are still the predominant target for influencers, but as the industry matures, the target audience may be shifting.
Despite reported economic growth in the US in Q1 2019, half of the US population have experienced financial...
Currently more than half (54%) of brands are selling their wares on Amazon, a figure predicted to reach almost...
Favorable economic conditions aren't blunting consumers' appetite for private label products. In fact, 83% of adults...