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Private Label Purchase Intent, Value Perception Remain High

Private Label Purchase Intent, Value Perception Remain High

Favorable economic conditions aren't blunting consumers' appetite for private label products. In fact, 83% of adults surveyed by IRI [pdf] in Q3 2018 reported buying private label products to save money, while 73% said they try new, lower-priced brands to save money....

Financially Strapped Millennials Engage in Deal-Seeking Grocery Buying Behavior, Can be Swayed by Reviews

Financially Strapped Millennials Engage in Deal-Seeking Grocery Buying Behavior, Can be Swayed by Reviews

Almost half (47%) of American adults are making sacrifices to make ends meet, and 44% say their household's financial health is strained, according to research from IRI [pdf]. The study reveals that Retirees & Seniors are the least likely to have to make...

Millennials the Most Price Sensitive Generation When CPG Shopping

Millennials the Most Price Sensitive Generation When CPG Shopping

Millennial consumers are more likely to engage in deal-seeking behavior when shopping for CPG items than are older shoppers, according to the results of an IRI survey [pdf]. Seven out of ten Millennials generally buy the lowest price item while grocery shopping, as...

6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands

6 in 10 Consumers Globally Are Changing The Way They Buy Their Favorite Brands

Some 58% of consumers around the world report having modified their buying behavior when it comes to their favorite brands, finds McKinsey in a survey of more than 22,000 consumers. The results indicate that consumers are remaining loyal to their favorite brands, but...

What Are Millennials’ Most Important Life Aspirations?

What Are Millennials’ Most Important Life Aspirations?

Starting a family or spending time with family ranks as the most important of 6 life goals for a leading 29% of young Americans aged 22-35, closely followed by being happy, which is the top goal for 28% of Americans of this age, according to a study [pdf] from...

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