Each of the top 10 registered gains of at least 40% in US retail sales.
Top Brands Articles
Apple retakes the lead as the world’s most valuable brand, with last year’s leader Amazon dropping to third.
About 4 in 10 US adults said that when they trust a company they go out of their way to purchase from them.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
The average household buys 55 different FMCG brands a year.
There’s a strong negative correlation between follower count and engagement rate. That is, the more followers, the lower the engagement rate.
Disney tops this latest list, while Amazon drops out of the top 10.
Doritos, Dove (Skincare), Hershey, M&M’s, and Reese’s were on the top 10 lists for Gen X, Gen Y, and Gen Z.
2020’s top brands for online and offline word-of-mouth were both replaced in the latest rankings.
Apple retains the top spot, yet again.
A look at Super Bowl viewership and advertising.
Paramount Plus enjoyed the largest bump in purchase consideration of the brands measured for 2021.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Google drops down to the #10 spot on the list.
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