2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
Business of Marketing Articles
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How Are Execs Measuring UX?
91% are using some form of measurement to evaluate their UX efforts.
Marketers Set Their Sights on Brand Awareness
Also, customer acquisition is a more important objective this year than customer retention.
CMOs: Tenure Remains Low; Women Constitute Majority for the First Time
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Global Media Budgets and Perceived Effectiveness in 2022
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
How Are Marketers Putting Intent Data to Use?
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
8 in 10 Marketers Plan Changes to Their MarTech Stack This Year
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
What’s the Optimal Approach to Content-Led Advertising?
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
CMOs and Brand Managers Have A Host of Concerns on Their Minds
But worries around ROI and ROMI remain paramount.
What Content Marketing Topics Were People Searching for Last Year?
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
What Do Marketers Think Is Most Important in Influencing Campaign Performance?
Data quality is a key component, but something that marketers are struggling with.
B2B Marketers Showing Some Concern Over Cookie-Less Solutions’ Impact on Data Onboarding
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
Interest in Sustainability in Fashion Shopping Rises
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Apple’s Mail Privacy Protection (MPP) Impacting Email Efforts in a Variety of Ways
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Here’s How CMOs Are Going About Improving Digital Marketing Performance
Investments in data analytics have soared over the past year.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.