2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.
91% are using some form of measurement to evaluate their UX efforts.
Also, customer acquisition is a more important objective this year than customer retention.
Some 51% of CMOs at 100 of the most-advertised US consumer brands last year were women.
Not surprisingly, marketers are most bullish about digital media budgets, and are also enthusiastic about their effectiveness.
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Only 1 in 4 have intent data implemented and integrated into their overall strategy.
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
But worries around ROI and ROMI remain paramount.
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
Data quality is a key component, but something that marketers are struggling with.
3 in 10 are using a digital data onboarding provider to support targeting using their first-party data.
A majority of executives around the world question the sincerity of their organizations’ sustainability initiatives.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
Investments in data analytics have soared over the past year.
B2B marketers are also hoping to generate more leads and to focus on quality.