Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Business of Marketing Charts
Public Trust in Advertising Practitioners’ Integrity Continues to Lag
Some 43% of US adults rate advertising professionals as having low or very low standards in ethics and honesty.
Post-Pandemic Consumer Behavior Changes to Have Large Impact on Marketing Strategies
Close to three-quarters of marketers surveyed anticipate these behavior changes will have a significant impact on their 2022 marketing strategy.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Modest Uptick in Industry Diversity, per ANA Report
However, compared to the US population as a whole, industry diversity is still low.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
How Often Are Creative Teams Reporting on Operational Metrics?
The majority of creatives surveyed have seen their workload increase since the pandemic.