There’s no single metaverse activity that a majority of Americans of any age would be interested in participating in.
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Here’s How Media Budgets Are Trending for 2023
Video ads appear to be set for strong growth next year.
8 in 10 Marketers Foresee Growing Involvement for the IT Team in Day-to-Day Marketing
Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
Data-Driven Marketing Seen Most Useful for CX
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Majority of B2B Brand Marketers Say Brand Building Gets Less Than A Third of Marketing Budgets
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
How Do B2B Brand Marketers Feel About Their Brands’ Performance?
About 8 in 10 say that brand is “critical” or “very important” to revenue growth.
These Comms Areas Are Growing in Emphasis
A majority will be placing more emphasis on owned media this year.
Where Is the Media “Talent Crisis” Greatest?
If you guessed Data & Analytics… you’re right.
US Adults Are Most Concerned About Inflation in Grocery Prices
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Where Do People Go for Financial Advice?
Youth are more likely to turn to the internet than to a financial advisor.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
What Kind of Content Do Marketers Want from Creators?
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
More Marketers Are Swapping Out Homegrown for Commercial MarTech Applications
Marketing automation platforms were the most likely to be replaced.
Tech and Talent Hindering Full Realization of Data’s Potential
Marketers could use systems that connect data silos and boost accessibility.