Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
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Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
Agencies and marketers differ on the importance of linear TV vs. digital video.
Agencies express concern about recent or upcoming updates to data policies.
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
About three-quarters are also offering social media management.
As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed confidence that their industry will come back. In fact, Muck Rack’s The State of PR 2021 [download page] study reveals that about half (48%) say they think...
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers,...
Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better...
When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for...