Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Agency Business Articles
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What Content Marketing Topics Were People Searching for Last Year?
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
Advertisers Rank Video the Most Valuable Media Type in Accomplishing Their Goals
Agencies and marketers differ on the importance of linear TV vs. digital video.
Agencies Detail Their Expectations on In-Housing and Other Important Trends
Agencies express concern about recent or upcoming updates to data policies.
What Are Advertisers’ Top Programmatic Priorities in the Coming Year?
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Growth in CTV Budgets Commonly Coming at Expense of Linear TV
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
After a Rough 2020, Agencies Are Finding it Easier to Obtain New Business
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
Half of Local Ad Agencies Are Buying Streaming Audio
About three-quarters are also offering social media management.
Which Skills Do PR Pros Think Will Rise in Importance?
As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed confidence that their industry will come back. In fact, Muck Rack’s The State of PR 2021 [download page] study reveals that about half (48%) say they think...
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
E-Commerce Share of FMCG Market Grows Again
Asia accounts for almost half (45%) of all online FMCG sales.
Podcasts to Soon Account for One-Third of US Digital Audio Ad Spending
Last year was a bumper year for podcast ad spending.
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
Crises Lead to Increased Focus on Brand Safety
With an ongoing pandemic, the pervasiveness of fake news and an emphasis put on diversity and inclusion, advertisers,...
What Metrics Are Creative Teams Tracking?
Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better...
Performance Marketing Budgets to Increase as Marketers Chase ROI
When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for...