B2B marketers are having troubles identifying and targeting the right audiences for their marketing campaigns.
Three in 4 CMOs are facing pressure to “do more with less.”
Right now, PR pros are primarily using AI for writing, but in the future see its use in research and list building.
B2B marketers in the US and UK are experiencing divergent trends in staffing and budgets.
Some 82% of ANA member marketers surveyed have an in-house agency, and the ANA forecasts this figure to peak at 85-90%.
Most marketers and creatives in the Tech and Consumer Goods industries will be maintaining or increasing their content spend.
One of the biggest pain points marketers say they have when working with influencers is determining rates or making payments.
Some 44% of agencies are “very confident” or “confident” that Facebook drives marketing success, down from 59% last year.
2022 finished with a deal count 9% lower than the record pace of 2021, but still higher than pre-pandemic levels.
Short-form video is again considered the most important this year, while story-driven visualization is rising up the ranks.
High-growth firms’ marketing teams are heavily involved in implementing strategies for growth and profitability.
Agencies recommend their clients spend more on retail media this year, but also see costs rising.
Most marketers report looking at their content marketing performance data on at least a weekly basis.
More than 7 in 10 organizers agree that their leadership team and C-suite support their in-person event strategy.
More than one-third of viewers who recall seeing QR codes in TV ads say they interacted with them.
Almost two-thirds (64%) of so-called “leading marketers” report that their marketing organization is “extremely budget agile.”
Some are using direct mail due to rising customer acquisition costs of digital channels.
Deal volume involving Agencies & Services Providers remains elevated.