A majority will be placing more emphasis on owned media this year.
Agency Business Articles
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
Some 44% say they have martech platforms that have largely gone unused during the pandemic.
Advertisers think content-led campaigns are best for brand engagement, while agencies see the benefits of changing perceptions.
Content marketing strategy remains a sought-after topic, though it appears to have declined a little in importance.
Agencies and marketers differ on the importance of linear TV vs. digital video.
Agencies express concern about recent or upcoming updates to data policies.
Digital media experts say they will be prioritizing viewability and engagement in the next 12 months.
Close to 6 in 10 brands and agencies surveyed have shifted funds away from linear TV to support their CTV strategies.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Close to 4 in 10 agency executives believe winning new business has gotten easier this year.
About three-quarters are also offering social media management.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past...
In the past marketers have turned to agencies for advertising and content creation, but a growing number are looking...
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for...