Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

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