Agency Business Charts

What Metrics Are Creative Teams Tracking?

What Metrics Are Creative Teams Tracking?

Data drives many aspects of marketing, whether it's used to improve lead generation quality, to deliver better customer experience or to prove ROI on marketing efforts. Creative teams are not immune from the need to report on their operations, however, a report...

Performance Marketing Budgets to Increase as Marketers Chase ROI

Performance Marketing Budgets to Increase as Marketers Chase ROI

When it comes to paid strategies, performance marketing campaigns appear to be a growing area of interest for marketers, with budgets in this area following suit. Indeed, a new report [download page] from Ascend2 shows that some 42% of the marketers surveyed say their...

5 Points About CMOs’ Budgets Heading into 2021

5 Points About CMOs’ Budgets Heading into 2021

Roughly 2 in 3 (68%) CMOs expect their martech budget to increase in 2021, despite the impacts of COVID-19 being seen elsewhere in budget decisions, according to Gartner’s latest annual CMO Spend Survey [download page]. Here are 5 key points about what CMOs’ financial...

Agencies’ Planning Function Grows in Importance During Pandemic

Agencies’ Planning Function Grows in Importance During Pandemic

The majority of strategists agree (27%) or strongly agree (68%) that clients need strategists more in a time of uncertainty. The COVID-19 pandemic certainly qualifies as one of those times... Here’s what a global survey [subscription required] of agency strategists...

Content Marketers Emphasize Innovation

Content Marketers Emphasize Innovation

Prior to the start of 2020 (and before COVID-19), marketers were optimistic about the future of content marketing. Confirming this is a recently released study [download page] by the ANA and the Content Council, based on a 2019 survey of more than 120 senior-level...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

What’s the Number One Brand Differentiator in 2020?

What’s the Number One Brand Differentiator in 2020?

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in...

CMOs Report A Skills Gap in Data and Analytics

CMOs Report A Skills Gap in Data and Analytics

One of the biggest challenges businesses face is finding employees with the right skill set to navigate the seemingly never-ending advances in technology. A new survey [download page, membership required] of global CMOs by The CMO Club finds that the skills gap...

To What Extent Are Large Companies Outsourcing Marketing Services?

To What Extent Are Large Companies Outsourcing Marketing Services?

There have been numerous discussions around outsourcing - and insourcing - including the agency vs. consultancy debate. But how much do larger companies outsource? Of course it depends on which work area, but a recent study [download page] from Merkle suggests that...

Pin It on Pinterest