91% are using some form of measurement to evaluate their UX efforts.
Some 39% say that MPP is already having a significant impact on their company, while another 50% believe it will within the next 1-12 months.
7 in 10 male consumers surveyed claim to have heard of NFTs, compared to 43% of female respondents.
Fewer than 4 in 10 US adults are familiar with the metaverse.
Marketers are experimenting with the use of AI to personalize channel experiences.
Consumer behaviors and industry competition are forcing retailers to innovate rapidly.
Many shoppers are interested in retailers implementing QR codes for contactless checkout.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
They will also be looking to create the next breed of content and experiences.
For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
Although digital engagement was far from new prior to the pandemic, the events of last year have brought about changes in marketing that will likely have a lasting impact on how companies interact with prospects and customers into the future. This can be seen in...
In the past, even though many CMOs and CIOs agreed that IT was a strategic partner for marketing, they also agreed that there was room for improvement in terms of collaboration and alignment. A recent report [download page] from the CMO Council indicates there may...
Asia accounts for almost half (45%) of all online FMCG sales.
Last year was a bumper year for podcast ad spending.
For all but the largest 25 publishers, the actual amount of ad spend in play was a little over $28 billion.
As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from...
Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up
Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State...
Marketing leaders appear to be focusing on existing rather than new markets, with a study by Gartner revealing that...