Tech Marketers Say Marketing Dominated More by Tech Than Creativity

Tech Marketers Say Marketing Dominated More by Tech Than Creativity

The pandemic has driven many businesses to up their digital marketing transformation efforts, which, in turn, has increased the demand for digital content and creative output. Nevertheless, a report from Shaped By suggests that many marketing teams for tech...

How Are Americans Using Voice Assistants?

How Are Americans Using Voice Assistants?

With an increase in ownership of Smart Speakers over the past few years the use of voice assistants has become a regular part of daily life for some. Indeed, a report [download page] from Vixen Labs reveals that some 57% of US adults use voice-activated technology,...

Interest in AR/VR for Shopping Comparatively Low in the US

Interest in AR/VR for Shopping Comparatively Low in the US

As e-commerce’s share of retail sales continues to grow across the globe, one thing that holds consumers back from shopping online more is not being able to physically experience products. So, what if shoppers were given the option to try products through augmented...

Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up

Corporate Digital Transformation Efforts Lead to More Creative Output as Demand for Content Heats Up

Businesses continue to ramp up their digital transformation and digital experience initiatives. The latest The State of Branding report from Bynder and OnBrand found that not only are about one-quarter (24%) of marketers and creatives already fully digital, but...

B2C Marketers Outline Their Top Concerns and Priorities This Year

B2C Marketers Outline Their Top Concerns and Priorities This Year

Even before the pandemic, consumers were looking for convenience across most facets of their shopping experiences, but after the COVID-19 outbreak, the need for convenient and safe ways to shop have become essential. B2C marketers are very much aware of this demand,...

A New Breed of B2B Decision-Makers?

A New Breed of B2B Decision-Makers?

The way B2B companies do business has evolved. With more emphasis being put on digital transformation that has only been exacerbated by COVID-19 and changing customer behaviors, B2B decision-makers are changing as well, as a younger generation takes their seat at the...

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Biggest Challenge for CMOs? Understanding Consumer Behavior Changes

Although global marketers are faced with immediate challenges including budget cuts and the need to revamp strategies due to the global pandemic, they are still looking ahead and evaluating what challenges they are bound to face in the coming 6 to 12 months. And, for...

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