As far as generative AI goes, copywriting and data analysis are the areas in which respondents see its biggest potential in marketing.
Innovation Articles
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In Bid to Improve CX, B2B Marketers Look to Expand Their Retention Strategies
B2B marketers report being more focused on profitability than growth this year.
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Most Social Media Marketers Are Confident in Their Ability to Adopt AI for Marketing
Virtually all agree that AI and ML will enable companies to analyze social media data and insights more efficiently.
Older Americans Feel That Brands’ Product Innovation Ignores Them
Fewer than 1 in 5 adults ages 55 and older agree that most new products are being created with their needs in mind.
Adults Aren’t Very Comfortable with AI’s Use in Targeting Ads to Shoppers
Almost half of US adults believe that AI tools are being developed too quickly.
Where Do PR Pros See Future Use Cases for AI?
Right now, PR pros are primarily using AI for writing, but in the future see its use in research and list building.
Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.
The Most Impactful Trends of 2023, per Agencies
Short-form video is again considered the most important this year, while story-driven visualization is rising up the ranks.
9 in 10 Media Agency Pros Recommend Clients Try New Digital Media Channels
Agencies recommend their clients spend more on retail media this year, but also see costs rising.
Metaverse Marketing Rationale Rests on Branding, Engagement
1 in 4 ad buyers expects to increase focus on Web3 in 2023.
What Might Make A Consumer Choose the More Expensive Food & Drink Product?
Almost 3 in 4 consumers would buy a more expensive food and drink product over a cheaper alternative if it came from a trusted brand.
Creative’s Still the Biggest Driver of Sales, Analysis Finds, but Brand’s Influence Rises
Brand and targeting are having more of an impact on short-term sales effectiveness, while the influence of reach is waning.
Use of Humor in Advertising Steadies
More than half of radio ads analyzed contain humorous elements, about twice the share of digital ads.
Marketers Are Concerned About the Impact of AI Chatbots on Content Discovery
A majority also believe that AI-generated content will be penalized by search engines and show up lower in search results.
Here Are the Benefits Social Media Marketers Are Seeing from Their Use of AI
71% of social media marketers report having integrated AI and ML tools such as ChatGPT, DALL-E 2 into their social media workflows.
B2B CMOs Make Meaningful Shifts in Priorities
The focus has shifted from innovation and integration to growth and the customer experience.