Innovation Articles

What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment?

What Do Marketers See As the Long-Term Impacts of COVID-19 on Media and Ad Investment?

More than six months into the COVID-19 pandemic, the short-term impact it has had is quite clear. But what about the future? What sort of long-term impact do marketers think the pandemic will have on media and advertising? Here’s what a report [download page] from...

Data Hub: Coronavirus and Marketing [Updated]

Data Hub: Coronavirus and Marketing [Updated]

Let's take an updated look at how marketers and consumers are dealing with this crisis. The below is a curated list of data that we've gathered in recent weeks, but with news about the global spread of the coronavirus and its effects on consumers and businesses...

MarTech Innovation Accelerates During Pandemic

MarTech Innovation Accelerates During Pandemic

At a time when countless industries are being forced to put on the brakes, a new report [download page] from Merkle indicates that many marketers are continuing to invest and innovate. In fact, virtually all (96% of) respondents to Merkle's report say that marketing...

3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19

3 in 5 CMOs Agree That Marketing Has Increased in Importance During COVID-19

Since the COVID-19 pandemic began, customer behavior has changed, presenting companies with the challenge of how and where to communicate with their customers and prospects during this unusual time. This has brought about a shift in how marketing is viewed by...

3 Quick Points About Consumer Attitudes to AI

3 Quick Points About Consumer Attitudes to AI

Marketers and advertisers have been exploring how artificial intelligence (AI) can streamline and improve processes such as collecting and analyzing customer data and creating and placing advertisements. But how is the use of AI affecting consumers? A recent survey of...

Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies

Marketers Are Looking for Innovative Ideas and Strategic Direction from Agencies

Although many businesses are bringing agency work in-house, talent gaps have led some businesses to rely on outsourcing. A new report [download page] from Ascend2 explores agency trends, finding that 59% of marketers intend to use agencies for online advertising and...

What’s the Number One Brand Differentiator in 2020?

What’s the Number One Brand Differentiator in 2020?

Brands spend a lot of time finding ways to earn the trust and the ever-so fragile loyalty of customers. With so much effort put into winning and retaining customers, a new report from Bynder looks at what brands think will help them stand apart from the competition in...

Where is the CMO Exerting the Most Influence?

Where is the CMO Exerting the Most Influence?

The role marketing plays within an organization is not the same as it used to be, and by extension, the role of CMO has changed as well. So, what does the role of CMO look like and in which areas do CMOs have the most influence? Here’s what a survey of 400 CMOs by The...

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