Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Internal Collaboration Articles
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Investments in data analytics have soared over the past year.
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.
Only about one-third of marketing leaders say they are effective in executing virtual events that deliver value.
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
B2B organizations are using an average of 7 martech tools each week.
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
Email is the most used ABM campaign delivery channel, but far from the only channel used.
The number of Radio app downloads also declined in the US, bucking the global trend.
Celebrants expect to spend almost $250 each on Mother’s Day this year.
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Senior marketers continue to prioritize organic growth.
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.