Still, Marketing and IT respondents differ in how they view current responsibilities and future martech acquisitions.
Internal Collaboration Articles
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3 Points About the Marketing Ops Professional
Marketing Ops professionals work closely with Sales and Demand Gen teams.
About 1 in 3 B2B Sales and Marketing Leaders Say They Use Intent Data in Their GTM Strategies
There’s an opportunity for revenue teams to use intent data to help with timing their engagements.
B2B Digital Marketers See Content as Vehicle to CX Improvement
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
What Do Enterprise CEOs Think of Their CMOs?
Disappointingly, CMOs’ worst grade was for their ability to drive company growth.
Here Are B2B Marketing and Sales Teams’ Top Complaints About Each Other
Sales professionals think marketing teams are targeting the wrong leads.
What’s Standing in the Way of B2B Companies Providing A Great Customer Experience?
Misalignment between teams and poor communication bring down customer experience efforts.
Alignment is Key to Agile Marketing Strategies
Getting the tools right is important too, but can be challenging.
Execs Recognize Importance of Digital CX but Struggle in Some Areas
Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Here’s How CMOs Are Going About Improving Digital Marketing Performance
Investments in data analytics have soared over the past year.
Marketers Looking for Ways to Increase Email Engagement
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Industries’ Ad Spending: What’s the Forecast?
The Automotive industry looks to be an ad spending laggard.
Most Marketers Say They’re Improving the Accessibility of Their Digital Marketing
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
B2B Companies Are Struggling with These Lead Scoring Aspects
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.