Only 1 in 3 are very confident that they have a fully-detailed understanding and/or map of each customer’s digital journeys.
Internal Collaboration Articles
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Agile Marketers Report Better Ability to Manage Changing Priorities
3 in 4 Agile marketers believe it would be easier for them to work with other departments if they followed an Agile methodology.
As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
Here’s How CMOs Are Going About Improving Digital Marketing Performance
Investments in data analytics have soared over the past year.
B2B Marketers Set Their Demand Gen Priorities for 2022
About 3 in 10 B2B marketers want to increase their revenue by more than 20% this year.
1 in 3 B2B Companies Are Using Manual Processes to Move Sales and Marketing Data Across Tools
Only about 4 in 10 B2B sales and marketing leaders rate sales and marketing alignment in their organizations as very good or excellent.
Marketers Far More Confident Executing In-Person Than Virtual Events
Only about one-third of marketing leaders say they are effective in executing virtual events that deliver value.
B2B Companies Are Struggling with These Lead Scoring Aspects
Only about one-third of marketing executives surveyed say they have full confidence in their ability to score leads.
6 in 10 B2B Companies Rely on MarTech Tools from Multiple Vendors
B2B organizations are using an average of 7 martech tools each week.
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
Music & Audio App Downloads Declined in the US Last Year
The number of Radio app downloads also declined in the US, bucking the global trend.
Mother’s Day Retail Spending Expected to Reach New High
Celebrants expect to spend almost $250 each on Mother’s Day this year.
Podcast Engagement Growing Among the Middle-Aged
More than 4 in 10 adults ages 35-54 reported listening to a podcast in the previous month.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Where Marketers Do Well – And Not So Well – in Chasing Growth Opportunities
Senior marketers continue to prioritize organic growth.
Quality Data’s a Problem for Data Management Strategies, but So Are Silos
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.