B2B organizations are using an average of 7 martech tools each week.
Internal Collaboration Charts
How Can Marketing and Sales Collaboration be Improved? Views from Both Sides
B2B sales and marketing professionals have differing views on which areas of collaboration are in need of the most improvement.
Businesses Succeeding At Digital Transformation Are Embracing the Convergence of Marketing, Sales and Service Metrics
The majority of professionals surveyed believe their digital transformation efforts have been successful.
B2B Marketers Are Using A Variety of ABM Content Delivery Approaches
Email is the most used ABM campaign delivery channel, but far from the only channel used.
How Are B2B Marketers Going About Building ABM Target Account Lists?
Three-quarters are still using sales team-selected data to build their account lists.
How Often Are Creative Teams Reporting on Operational Metrics?
The majority of creatives surveyed have seen their workload increase since the pandemic.
Is ABM Having An Impact on Marketing-Generated Revenue?
Some 1 in 5 B2B marketers surveyed say that, compared to other programs, ABM is the most important for producing revenue.
MarTech Abounds, but Are Marketers Happy With Their Results?
More than two-fifths of marketers surveyed say they use 4 or more marketing tools to run and/or measure a campaign.
Where Marketers Do Well – And Not So Well – in Chasing Growth Opportunities
Senior marketers continue to prioritize organic growth.
Quality Data’s a Problem for Data Management Strategies, but So Are Silos
Receiving executive buy-in is less of a challenge when implementing a data unification and management strategy.
B2B Marketers’ Biggest Go-to-Market Priority? Better Alignment with Sales
Others say their biggest priority is to expand their scope of responsibility to include full customer lifecycle marketing.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
1 in 4 Marketers Say the CMO-CIO Working Relationship is “Very Effective”
In the past, even though many CMOs and CIOs agreed that IT was a strategic partner for marketing, they also agreed...
Most Marketers Say They’re Not Getting the Most Out of Their Marketing Automation Tools. Why?
Although marketers recognize the benefits of marketing automation, it doesn’t always mean that they use it to its...
Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why?
Since the pandemic, many B2B buyers have had to deal with changes in priorities and budget, with many reporting that...