Video ads appear to be set for strong growth next year.
Marketers believe that the data-driven marketing trend most critical to the decision-making process will be improving the customer experience.
Virtually all marketers surveyed said that their digital content provides some type of accessibility feature.
Still, almost 6 in 10 said that their brand building budgets will increase in the year ahead.
A majority will be placing more emphasis on owned media this year.
Direct mail is a significant budget item for DTC brands, but its share of spend may decrease in the coming year.
Another priority for CX improvement in the coming year is aligning teams and tactics to create a seamless brand experience.
Marketers aren’t so interested in hiring creators to produce trending topic commentary.
Digital display, social media, and linear TV are the most likely to be above-average at delivery on both revenue and brand metrics.
The most-cited essential element of a successful multi-channel marketing strategy is accurate measurement of performance.
Digital commerce is less of an investment priority this year as the focus shifts to campaign creation and management.
3 in 4 PR professionals believe that their relationship with marketing will be more important in the next 5 years.
85% of the adults surveyed say that rising inflation has had an impact on the way they shop.
Youth are more likely to turn to the internet than to a financial advisor.
Some will be including interactive content in the year ahead, though few expect to leverage AI.
Many media planners are expecting to leverage channel research for the first time this year.
Mover marketers are directing more of their efforts to digital than direct mail.
2 in 3 marketers believe it would be important for the sales team to access video viewing data to qualify leads, engage prospects, or influence specific deals.