Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
Marketing Budgets Charts
Explainer Videos Prove Popular with Content Marketers
Close to 9 in 10 organizations using content marketing are leveraging video as part of their efforts.
Email Production Times Seem to Be Getting Longer
Close to 6 in 10 marketing professionals surveyed say the production time of a single email takes 2 or more weeks.
5 Points on the State of Email Marketing
More than 4 in 10 marketing professionals believe that email is critical to their company’s success.
Here’s What B2B Content Marketers Will be Investing in Next Year
About 7 in 10 content marketers surveyed say they will be investing in video next year.
Which Assets Have Produced the Best Results for B2B Content Marketers?
Webinars and virtual events are high on the list of best-performing content assets in the past 12 months.
6 in 10 Marketers Say They Use Customer Data the Majority of the Time When Making Decisions
Most marketers surveyed say they are satisfied with their team’s ability to make data-driven decisions.
What Does A Good Data Experience Look Like Within An Organization?
About 9 in 10 US organizations surveyed have invested in data management in the last year.
How Do You Set and Justify Your Marketing Spend?
About 6 in 10 CMOs surveyed say they feel more pressure to prove marketing’s value to the CEO.
Where Are Media Budgets Trending for Next Year?
There’s plenty of optimism when it comes to online video ad budgets.
These Are the Top Elements of the Customer Experience, per Execs
User experience heads the list of top elements of CX in the eyes of marketing and CX executives.
2 in 3 Marketers Report Having Replaced A MarTech Solution in the Past Year
Did the pandemic play a role? Half say yes.
Social Media Forecast to Overtake TV in Ad Spend This Year
Global ad spend is expected to grow by 9.1% year-over-year.
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
B2B CMOs Keep the Focus on CX
Many also plan to introduce new go-to-market strategies.
Which Skills Do PR Pros Think Will Rise in Importance?
As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed...
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the...