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Top 25 B2C Marketing Charts of 2017

Top 25 B2C Marketing Charts of 2017Our most popular B2C-related charts of 2017.January 22, 2018

From media and advertising trends to budgets, demographic data and the customer experience, our collection of 2017’s top B2C marketing charts (B2B has its own deck – stay tuned) showcases some macro trends running through the industry while also paying... READ MORE
Event Professionals See Sponsorship, Marketing Challenges Ahead

Event Professionals See Sponsorship, Marketing Challenges AheadEmail continues to be a promotional workhorse, while influencers are considered highly effective.January 9, 2018

Almost 9 in 10 event professionals in the US and Canada believe it will be a challenge this year to secure sponsors for their events, according to a survey from Eventbrite [download page]. The results show that many challenges are heightened this year,... READ MORE
Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last Year

Most Industrial Marketers Upped Their Spending on Content, Social and SEO Last YearIndustrial marketers are prioritizing customer acquisition but finding demand generation a challenge.January 8, 2018

Almost 8 in 10 industrial marketers increased (31%) or maintained (48%) their budgets in 2017 relative to 2016, per a report [pdf] from IEEE GlobalSpec Media Solutions. Websites, content and social media were the areas in which the most industrial marketers... READ MORE
B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key Trend

B2C Influencer Marketing Users Expect to Spend More; Integration’s A Key TrendInfluencer marketing strategies are evolving around integration rather than emerging tech.January 5, 2018

Some 39% of B2C marketers engaged in influencer marketing expect their influencer budgets to increase this year versus last, compared to just 5% who plan to cut their influencer spending, according to a recent survey [download page] from Linqia. Expectations... READ MORE
AI is the Marketing Trend That Has the Most Marketers Feeling Unprepared

AI is the Marketing Trend That Has the Most Marketers Feeling UnpreparedMarketers are more likely to feel unprepared for AI than for voice search.December 20, 2017

Several new technologies and trends are poised to occupy the coveted (sarcasm alert) position of the “Year of [ ]” in 2018. So which one should marketers be most worried about? As it stands, Artificial Intelligence (AI) is the trend for which... READ MORE

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