For the most part, travel marketers are using conversions/ROI to measure the success of their digital campaigns.
Marketing Budgets Charts
What Are B2B Marketers’ Biggest Challenges with Buyers?
A majority of B2B marketers are struggling to understand buyers’ changing needs.
How Often Are You Calculating ROI?
Marketers are using 5 main data sets to calculate ROI.
B2B CMOs Keep the Focus on CX
Many also plan to introduce new go-to-market strategies.
Which Skills Do PR Pros Think Will Rise in Importance?
As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed confidence that their industry will come back. In fact, Muck Rack’s The State of PR 2021 [download page] study reveals that about half (48%) say they think...
Here’s the Latest on How Marketing Budgets Are Being Divvied Up
Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...
Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why?
Since the pandemic, many B2B buyers have had to deal with changes in priorities and budget, with many reporting that their purchase timeline has increased. These changes have made the job of B2B sales even harder. Indeed, for 45% of B2B organizations surveyed by...
Influencer Marketing Spend Forecast to Grow by A Third This Year
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending - defined by eMarketer as...
CMOs Struggle to Communicate Insights to Executive Teams
Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and VP-level...
Comms Pros Confront Changing Set of Challenges
Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...
Performance Marketers Report Moderate Improvements in Conversion Rates
Marketers say they have seen at least moderate improvement in their conversion rate optimization programs in the past year, per a report [download page] from Ascend2. The survey of more than 250 marketers reveals that while almost half (45%) have seen an increase in...
Consumers Looking for Humorous Messaging from Brands
About 6 in 10 US consumers surveyed say they find humorous ads most appealing at the moment.
3 in 4 Adults Are Concerned About Data Privacy with Online Ad Targeting
Some 4 in 10 adults surveyed have seen OOH ads reposted on a social media platform.
Movers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving.
Marketing Budget’s Share of Company Revenues Plummets
Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year,...
Almost Half of B2B Orgs Say It’s Become More Difficult to Close Deals. Why?
Since the pandemic, many B2B buyers have had to deal with changes in priorities and budget, with many reporting that...
Influencer Marketing Spend Forecast to Grow by A Third This Year
Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6%...