Marketing Budgets Charts

Which Skills Do PR Pros Think Will Rise in Importance?

Which Skills Do PR Pros Think Will Rise in Importance?

As parts of the world gradually reopen while coping with the COVID-19 pandemic, PR professionals have expressed confidence that their industry will come back. In fact, Muck Rack’s The State of PR 2021 [download page] study reveals that about half (48%) say they think...

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Here’s the Latest on How Marketing Budgets Are Being Divvied Up

Amid a historic decrease in the proportion of company revenue being allocated to marketing budgets this year, the portion of marketing budgets being allocated to various resources is remaining relatively steady this year. Gartner’s annual CMO Spend Survey [download...

Marketing Budget’s Share of Company Revenues Plummets

Marketing Budget’s Share of Company Revenues Plummets

Although the majority of C-suite executives are showing confidence in marketing’s ability to drive growth this year, their confidence isn’t necessarily reflected in marketing budgets. In fact, a report [download page] from Gartner reveals that the share of company...

Influencer Marketing Spend Forecast to Grow by A Third This Year

Influencer Marketing Spend Forecast to Grow by A Third This Year

Brands are upping their investment in influencer marketing again this year, with spending expected to grow by 33.6% year-over-year (y-o-y). This is per the latest influencer marketing forecast from eMarketer. US influencer marketing spending - defined by eMarketer as...

CMOs Struggle to Communicate Insights to Executive Teams

CMOs Struggle to Communicate Insights to Executive Teams

Some 9 in 10 (91% of) CMOs report facing challenges when presenting data to their executive teams. Here are the areas a survey [download page] from BrandMaker and Dimensional Research found to be the most troublesome. About two-thirds (65%) of the CMOs and VP-level...

Comms Pros Confront Changing Set of Challenges

Comms Pros Confront Changing Set of Challenges

Some 8 in 10 communications professionals say organizations place a greater emphasis on communications now than before the start of the pandemic. This is per the most recent survey [SlideShare] of more than 300 communication professionals from Ned’s Job of the Week...

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