Marketers plan to invest in customer data platforms and segmentation and targeting solutions.
Marketing Budgets Articles
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As Marketing’s Importance Rises, CMOs Plan Budget Expansion
Marketing spending reportedly grew by 10.3% over the prior year, the first time in the survey’s 10-year history that a double-digit growth rate has been achieved.
B2B Marketers Open to New Opportunities; Training Could Improve Retention
A majority of B2B marketing managers paying for training do so for employee retention and satisfaction.
B2B Marketers Plan Upgrades to Support Channel Partner Programs
Partner training/learning management solutions are popular, as are channel incentives and program management.
Here’s How CMOs Are Going About Improving Digital Marketing Performance
Investments in data analytics have soared over the past year.
Revenue Marketing Priority in 2022: Improving Conversion Rates
B2B marketers are also hoping to generate more leads and to focus on quality.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Most B2C Marketers to Rely on Tried-and-True Direct Response Channels This Year
6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.
B2C Marketers Tout Coming Impact of “Brandstanding”
B2C marketers also find new social networks and experiential content to be effective.
High-Growth Professional Services Firms Outline Their Top Marketing Techniques
SEO ranks well among the most impactful marketing techniques for high-growth firms.
Skills Gaps Continue to Plague MarTech Capabilities
Close to 6 in 10 senior marketers find it challenging when recruiting talent to work in martech and marketing ops.
What Are Retailers Finding Tough About Customer Acquisition?
Retailers are looking to move beyond a reliance on Meta and Google.
Just How Bad Are Social Media Platforms’ Reputations? Really Bad.
TikTok, Meta and Twitter all rank in the bottom 10 of the 100 most visible companies.
Online Shoppers Say Facebook’s the Social Platform Most Likely to Lead Them to A Purchase
Almost half of online shoppers say they shop via social media.
B2B Marketers Continue to Point to Webinars as a Critical Demand Gen Tactic
The majority of B2B marketers surveyed say that marketing-generated leads account for more than 10% of firm revenues.
Content Marketers Want to Create More Content. What Would They Do with More Resources?
About one-third of marketers surveyed would like to produce twice as much content as they are currently.
Most B2C Marketers to Rely on Tried-and-True Direct Response Channels This Year
6 in 10 B2C senior marketers plan to include email as a direct response channel in their 2022 marketing strategy.